Unleash Success: 5 Benefits Of Onboarding with a Hubspot Partner
HubSpot, a leading sales and marketing CRM platform, is a fantastic tool for businesses who are looking for ways to improve their digital processes and strategies. Whether you're a new business or an established company, HubSpot offers a wide range of features and capabilities that can help you enhance your operations, generate a substantial number of high-quality leads, and, ultimately, attract more customers!
Implementing HubSpot can be an overwhelming task for businesses without the time, knowledge, or expertise. That's where (drum roll please 🥁) a Certified HubSpot partner comes in. Hoo-rah! These guys are specialists who have extensive experience with HubSpot and can help businesses get the most out of it.
What is a Certified HubSpot Partner?
A Certified HubSpot partner is a professional individual or agency with extensive knowledge and expertise in using the HubSpot platform to help businesses grow. To become a Certified HubSpot partner, individuals must complete various courses covering topics such as inbound marketing methodology, content optimisation, email marketing, lead nurturing, social media strategy, website design and optimisation, sales enablement techniques, ticket pipeline automation, creation of report dashboards, and many more, passing exams in each topic to demonstrate their understanding of these concepts.
HubSpot Partnership Levels
HubSpot partners are categorised into different tiers that represent their level of expertise in providing services and solutions for the HubSpot platform.
To attain a tier, Partners must earn the specified tier’s total points (which are a combination of sold and managed points). Growing through a combination of sold and/or managed points, each tier requires earning a minimum number of sold and minimum number of managed points, allowing HubSpot partners to climb up the ladder of tiers.
Partners in the Diamond and Elite tiers are most recommended for full HubSpot onboarding due to their level of expertise in the platform.
Why Choose a Diamond or above HubSpot Partner?
Beyond being well-versed in the platform, these experts bring a profound understanding of digital marketing, sales team and customer support strategies! Some are tech and code whizzes, and others are creative and marketing geniuses! An experienced HubSpot partner brings industry-specific knowledge while tailoring solutions for clients' unique needs. Whether it's B2B or B2C companies across different industries like healthcare, manufacturing or education - working closely with someone who understands your niche allows for better results. The beauty lies in their ability to provide holistic solutions for businesses, no matter what problems they may be facing. With all that said, let’s jump into a couple of benefits you can expect when working with an experienced HubSpot Partner.
5 Benefits of onboarding with a HubSpot Diamond Partner
Benefit 1: Expertise in all things HubSpot
HubSpot has solutions for almost every business area, from Sales to Commerce, CMS, Operations, Customer Service and Marketing. Each of these Hubs can integrate with one another, but getting the right foundation to seamlessly connect these areas can be complicated.
An experienced HubSpot partner can assist in getting things started much faster and more efficiently, thanks to their extensive knowledge in HubSpot - from setting up CRM software to creating landing pages and email campaigns. They will work alongside your team to understand your business goals and objectives, followed by the creation of a customised implementation plan that suits your business, and then guide you through every step, ensuring your organisation is keeping up with the learning curve.
Their role is to not only keep up with trends and industry updates, to suggest fresh and innovative strategies, but also stay informed on HubSpot’s constant feature updates, changes, and upcoming Betas, ensuring these are factored into the execution of any relevant strategies.
For example, let's say you own an e-commerce business looking to improve lead generation through email marketing. An experienced HubSpot partner will be able to quickly understand (or help you build) your target audience “personas”, see how these relate to the products you sell, and evaluate how your current email marketing strategy (if any) compares to your competitors' tactics. Based on this information, they would set up personalised email templates based on Persona profile and automate workflows for different customer segments (based on behaviour or interests) to later track performance metrics such as open rates and click-through rates and more - ultimately helping you achieve higher conversion rates and sales.
Benefit 2: Customised Plan of Attack for your Business
One of the key benefits of partnering with an experienced HubSpot professional is their ability to offer customised strategies. Thanks to their vast experience with different industry projects, they’re able to adapt ideas into feasible projects and translate business needs into what’s possible within the platform.
With a massive marketplace filled with a variety of integrations, templates and tools, HubSpot can be moulded to fit the unique needs of each user. However, getting the combination right can be like trying to match the paint in your home - there’s an infinite number of close matches, but only one right combination to reach the desired tone. A Certified HubSpot partner will be just like an experienced colour mixer, getting you the right match for your specific home rather than a similar off-the-shelf paint or whatever colour has been trending lately.
Granting a more comprehensive range of proven possibilities and personalised services that are tailored to businesses' specific needs is crucial in today's digital landscape, where one-size-fits-all strategies no longer yield significant results. This gives businesses the best chance to reach their goals without having to overextend their budget or wait extended time periods.
Below is an example of how we helped make customer goals a reality here at the Hood’:
Customer Real Needs
To summarise, partnering with an experienced HubSpot professional means having access to specific solutions designed exclusively for your business type and industry - ultimately leading towards more effective and targeted marketing efforts while saving you money and time.
Benefit 3: Access to Templates and Tools that Work
HubSpot offers a wide range of advanced features that can take your marketing efforts to the next level. However, these features may not be readily available or easily understood for businesses that are new to the platform. This is where an experienced HubSpot partner comes in handy again - they have proven templates and tools that they continuously optimise along with their projects and can share with you to help you learn the tips and tricks in no time for maximum impact.
Some of these advanced features include:
- A/B testing, allowing marketers to test different versions of landing pages or emails to see which one performs better - providing valuable insights into what resonates with your audience.
- Lead scoring, which helps to prioritise leads based on their behaviour and interests, allowing sales teams to focus on high-quality leads with a higher chance of conversion.
- Predictive lead scoring takes this a step further by using machine learning algorithms to predict which leads are most likely to convert into customers.
- Smart content personalisation allows businesses to tailor their website's content based on visitor data such as location or past interactions with the brand. Creating a more personalised experience for visitors increases the chances of lead conversion.
- Data migration enables the seamless integration of information from various databases using HubSpot's robust API. Migrating not only people's data but also business transactions, product inventory and custom inventory data, facilitating the incorporation into the portal easier than ever!
- Pipeline automation streamlines sales and marketing for businesses by automating tasks, reducing errors, and freeing up time for strategic efforts. It facilitates efficient lead nurturing, ensures smooth deal progression, and synchronises data for consistency. The automation accelerates the sales cycle, leading to faster conversions, and the built-in analytics provide insights for continuous improvement - In other words, the holy grail for your sales team.
In addition, a majority of high-tiered HubSpot Partners will have full access to the benefits of the Solutions Partner Program, which grants perks to its clients, such as:
- The ability to waive onboarding fees for clients (up to $6,000 value per client)
- One-to-one contact with the HubSpot team with resourceful tools to share
Benefit 4: Ongoing Support and Training
Working with a Certified HubSpot partner means having access to ongoing support and training throughout your onboarding. This is crucial for modern businesses, as digital marketing strategies need to be constantly updated and improved upon to stay competitive.
An experienced partner will not only set up the initial strategy but also continue to monitor its performance and make necessary adjustments. They’ll take on board new features or tools as they are released and help you make the most of everything provided with your HubSpot account, working with you throughout the process so your business can be self-sufficient.
HubSpot is a vast platform with multiple areas and tools available, so it's essential that everyone involved is well-versed in using it effectively. A Certified HubSpot partner will offer comprehensive training sessions for your team, with the aim of setting your business up for long-term, sustainable success that continues long after your initial onboarding.
These training sessions can cover various topics, such as setting up campaigns within HubSpot, analysing performance metrics, creating effective content strategies, or utilising advanced features like automated workflows. By equipping your team with these skills through regular training sessions provided by an experienced partner, you ensure that everyone is working towards achieving common goals efficiently while saving time spent on back-and-forth communication between teams when changes need to be made quickly.
Moreover, they can be a consultant for your business - providing valuable insights into industry trends, competitor tactics, and overall market changes that may affect your marketing efforts. This level of support ensures that you're always up-to-date with the latest techniques and strategies, giving you a head-start in the ever-evolving world of digital marketing.
Benefit 5: Increased ROI and Growth
Partnering with a Certified HubSpot partner can lead to a significant increase in return on investment (ROI) and facilitate long-term business growth. This is because an experienced partner understands the platform's capabilities, knows how to leverage all the bits and pieces effectively, and has a deep understanding of digital marketing practices.
An experienced partner will work closely with your team to develop customised strategies that align with your business goals. By targeting the right audience through tailored campaigns, businesses can see a higher conversion rate from leads to customers - ultimately leading towards increased revenue generation.
Furthermore, by continuously monitoring and analysing campaign performance, an experienced partner can identify areas for improvement or optimisation, ensuring that resources are not wasted on ineffective tactics but rather focused on those driving tangible results.
An example of Success Stories in the Hood’:
Siera Group is a boutique residential property developer in South-East Queensland. Their team lacked the tools to efficiently collect customer data from their web pages and third-party real estate sites, and their sales teams were bogged down with manual sales processes.
A structured plan to overhaul their data collection and management, develop their sales pipeline, as well as their reporting and dashboard development while providing training and ongoing support to their team.
How to Find an Experienced HubSpot Partner
Once you have made the decision to partner with a HubSpot expert, the next step is finding the right one for your business. You can start by looking at HubSpot’s directory of certified partners, as this directory provides an extensive list of professionals and agencies that have been thoroughly verified by HubSpot and can be trusted to deliver quality services.
But first, you have to create a HubSpot account.
First Step: Open the browser and search (HubSpot Solutions Directory) or use the link here!
Second Step: Click on the link (Search Top Agencies & Service Providers) or use the link here!
Alternatively, you could look into the HubSpot Solutions Partner Impact Awards to find awarded HubSpot partners.
Tip: When looking for an experienced HubSpot partner, it is important to check for customer stories and see if their expertise aligns with your organisation's objectives and needs. Also consider factors such as budget, location, and expertise for a better experience outcome.
And there you have it folks; these are some of the advantages of partnering with a Certified HubSpot professional that extend beyond platform mastery. These experts bring a wealth of digital marketing knowledge, enabling businesses to navigate complexities such as SEO, PPC advertising, social media management, and content creation efficiently. Moreover, the tailored, industry-specific solutions crafted by experienced partners underscore their commitment to aligning strategies with the unique needs of each business.
An experienced HubSpot partner not only facilitates effective initial setup but also empowers businesses to stay ahead of trends, adapt to changes, and leverage new features for continuous improvement. The collaborative journey with a trusted partner culminates in increased ROI and sustainable business growth. Success stories, such as the transformative impact on Siera Group, exemplify the tangible benefits of this partnership, showcasing streamlined operations and optimised efficiency.
In other words, onboarding with a Certified HubSpot partner is not just a transaction; it's a strategic investment in success.
Looking for an experienced HubSpot Partner?
Here at Neighbourhood, we offer services around HubSpot Marketing, Sales, Services and CMS Hub systems to attract, convert and serve. We build systems and content that people are stoked to engage with.
Don’t be shy! We’re here to help, so feel free to reach out for a chat.