Turn strangers into customers with a content marketing strategy. See how Neighbourhood tackles content and whether it's right for you!
Content marketing is a strategic process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.
You might be asking what is content? Well, we're glad you asked. Content can be anything from video, to images, a PDF flyer, a written blog, or anywhere that you share information directed at a user or audience. If you want an example of content, head to any of your social media feeds and everything you see from your friends, from brands or from strangers is a form of content.
It's essentially the art of communicating with your prospects without having to sell to them, by pulling them through each section of the inbound methodology through being relevant at each stage of their buyers journey. It's connecting with your audience in any way that you can to instil trust and build a relationship with your customers.
But how can you ensure your content is entertaining and engaging at each stage? Neighbourhood builds content around your buyer personas, the integral steps of your buyers' journey and your brand story, to keep the conversation flowing with your audience - to eventually have you reaping all of the rewards!
How NBH looks after your content marketing strategy
We start by doing some groundwork in developing/refining your buyer personas and explicitly defining each stage of the buyer's interactions with your business, allowing us to cater content for more than one type of viewer
We then need to identify what problem this content will solve for our audience. This is a problem you know your audience has and is relevant to your product or service. We'll achieve this by analyzing what makes your business unique, and how we can prove you're worth buying from
Now we've got an understanding of your specific buyer's journey, we are able to fill your website chock-a-block with content offerings your customers will value
Rules of good content marketing to follow by
Is the content original and actionable?
Does it provide answers in an engaging and factual way?
Is it optimised and updated?
Are you communicating by adding images and video?
Are you looking for a strategy that makes your readers smile each step of the way?
Neighbourhoods got you covered! Content marketing is quick enough to learn but can be tricky to master.
A content marketing strategy is multi-faceted in that it needs to target the right people, at the right time, with the right content.
But hey! Getting it right can generate you considerable ROI, stimulate lead generation and better educate your customers - to encourage overall brand loyalty and positive word-of-mouth! Totally worth it.