Digital marketing hubs are to marketing teams what toolboxes are to builders, what cheese is to crackers, what a dingy microwave is to every sweaty, clammy chef on Kitchen Nightmares - 100% essential. Not only do they keep a track record of what customers do and their progression through the sales funnel, but they also analyse data to help marketers reconstruct their marketing strategy and build their campaign to increase sales.
Understanding how important they are - naturally, there are loads of options available to you on the market ... so what makes Hubspot's Marketing Hub so dang special you ask?
While we might rebut by arguing that Hubspot's reputation more than speaks for itself (with over 113,000 companies in more than 120 countries using the platform) - we know that numbers don't always sway the skeptics - so to those of you not yet convinced, this one's for you.
When starting out, and getting to grips with all on offer - it can be overwhelming to determine which tools are the most important. So let's dive into why Hubspot marketing hub is the best on the market by looking at just some of its competitive features!
1. It allows you to streamline your Marketing Campaigns
In the olden days, marketers had to be well-versed in a range of different online tools to manage all digital aspects of an integrated inbound marketing campaign such as:
- WordPress for articles, blog posts, and content marketing.
- Yoast for Search Engine Optimisation (SEO).
- Google Analytics for tracking, reporting and developing deeper insights into website traffic (eg, bounce rate, click-through rate, search queries, target audience, conversion rates).
- Social tools like Hootsuite to manage multiple social posts and accounts.
- Excel spreadsheets for content calendaring.
- Email Marketing Software like MailChimp to create email templates and send bulk emails.
The list is an endless array of marketing tools, each with a different purpose, and each scattered at different ends of the web. No one has got time to bat between platforms just to send an email or update a social post ... all a bit of a faff if you ask me.
This is where Hubspot presents itself as being particularly golden... because it's all-in-one nature means you can create, publish and track email content, social media content, website content, blog post content, and paid ads across numerous channels, saving you valuable time, money, resources, and hey... sanity.
2. Optimising Your Content Strategy With CTAs and Forms
Contrary to popular belief, you don’t need a design degree to create a cool-lookin' CTA (call-to-action) that converts leads into customers.
HubSpot marketing hub’s CTA builder helps marketers create CTA buttons for relevant content, that pulls people seamlessly through their buying journey with every button. These buttons, which attract clicks by drawing the attention of their prospects, can be integrated across web pages, landing pages, blog posts, social media posts, and emails. Basically anywhere you want them!
HubSpot marketing hub also allows you to easily create forms in a matter of seconds. Again, no professional knowledge required - any Tom, Dick and Harry can do it, and do it damn well.
When prospects fill in any form, HubSpot pumps their info into your CRM to give your sales team the freedom to reach out through the email or call functionality inside Hubspot's sales suite.
3. List Segmentation
List segmentation helps you compartmentalise your current customers or companies on the basis of property values, activities, etc. giving you access to advanced targeting to reach your objectives. Just a coupla the options you have available to you are lists like bounced contacts, ad audiences, loyal customers and more! The list world is your damn' oyster.
For reference, marketing hub offers two main types of lists - and it's important you learn the difference between them so you can use them effectively (and sound like you know what you're on about...) -
Active lists - These lists update automatically and add members when they meet preset criteria. It’s best for sending personalised marketing emails and making outbound calls.
Static lists - In contrast, these lists do not update automatically. Instead, once a member is listed, he or she is not deleted even if they fall out of the criteria.
4. Award-Winning Customer Support
To make doubly sure you get the most out of their software - and to basically just make you feel great about the helpfulness of the human race - HubSpot has an award-winning customer support team that offers:
- Chat support
- Email support
- Phone support (for Professional and Enterprise editions)
Take any and all questions and queries to the HubSpot customer service team and you should have any issues promptly resolved, to empower you to keep powering on in delivering bomb experiences for your customers!
5. HubSpot Solutions Directory
Amongst its other benefits, HubSpot has a list of marketing agencies for you to choose from to help you implement and execute effectively inside the platform. What can these agencies do for you? They help you with your marketing goals and in generating more leads to increase revenue. If you’re looking for a HubSpot agency in Australia, then HubSpot Solutions Directory is the place for you!
6. What are the Pros and Cons of HubSpot Marketing Hub?
Whilst there are many obvious benefits of using HubSpot's marketing software, it's not going to be a perfect fit for all businesses (I mean chocolate is undoubtedly amazing, not always everyone's cup of tea is it?) - so let's compare the main pros and cons.
- CRM integration provides information about the customer experience, such as how they made their way to your website and if they encountered any pain point
- Inclusive of social account integration and sharing
- All-in-one marketing automation platform for email campaigns, drip campaigns, etc
- Offers integrations with other HubSpot solutions
- Expensive as it charges by the number of contacts in the system
- Static lists have some inflexibility
- The mobile app could be further developed
What do the Reviews say?
Now let's look at some reviews on the HubSpot Marketing Hub to get an idea of how people feel using it:
“HubSpot [Marketing Hub] is used as my software company's marketing automation platform. We currently use HubSpot [Marketing Hub] for email marketing, list segmentation, landing pages and forms, as well as social media management. It's utilised primarily by the marketing department though certain salespersons have logins and access too. HubSpot [Marketing Hub] has allowed us to wrap our marketing activities all into one. It's been instrumental in better nurturing leads through the sales funnel.” — Tory Robinson, Digital Marketing Manager
“We use [HubSpot Marketing Hub] for the CRM or are still in the process of developing this for email blasts including educational materials and promotions. We've built our website on HubSpot. It offers interconnected pages, blogging and social media posting. I've only been using it since October 2020, but I am impressed with how much support they offer, and when I need to edit, update or do something that's more FEWD, it's fairly easy to figure it out without years of experience.” — Joelyn Brickner, Content Manager
“Widewail is utilising HubSpot's Marketing Hub at every level of the organisation with Sales, Marketing and Account Management being the most relevant departments. Among other things, it's been terrific at connecting us with potential customers, helping us measure the source of those leads and identifying the most effective content, processes and inbound strategies.” — David Pye, Director of Search
How Much Does HubSpot’s Marketing Hub Cost?
To cut a long story short, here are the three pricing packages:
- HubSpot Marketing Hub Starter (begins at 1,000 marketing contacts) for $68/month
- HubSpot Marketing Hub Professional (Starts at 2,000 marketing contacts) for $1,150/month
- HubSpot Marketing Hub Enterprise (Starts at 10,000 marketing contacts) for $4,610/month
So, is HubSpot the Software Tool for you?
Now that we've given you an overview of HubSpot Marketing Hub, you should have a clearer idea of what your business requires needs to succeed in marketing. But if the decision isn't as clear-cut as you first expected, and you don't necessarily need the wide range of features that the software offers, then maybe HubSpot isn't the software for you. Otherwise, if things are looking hunky-dory - and can see this platform fitting right in alongside your other tools - hit us up and we can talk you through the next steps! Happy Hubspotting!