Are you looking for a CRM platform that connects everything you need to deliver a superior customer experience in one place? Are you sick of having to use a whole range of marketing software, all cobbled together, to complete even the most basic task? Have you ever heard of HubSpot?
Considering you're reading this blog, I'm guessing you have! But just in case you haven't, it's a cloud-based marketing and sales platform designed to help businesses reach their target audience. Providing tools for email marketing, social media management, analytics, website optimisation, and more, it enables companies to build relationships with their customers throughout the entire customer journey.
With HubSpot, businesses can create personalised customer experiences tailored to the individual user's needs. In addition, it helps organisations address challenges such as:
- Segmenting customers based on demographics or activity
- Managing multiple touchpoints across channels
- Keeping up with changing regulations
- Optimising campaigns for better performance
- Finding ways to attract new leads while staying within budget constraints.
At Neighbourhood, we have been working on the HubSpot platform for over 8 years. Today I'll explain the top eight reasons why we choose Hubspot, and we think you should too.
But first, let's go back to basics and dive into what HubSpot actually is.
What is HubSpot?
HubSpot is an all-inclusive platform that provides you with the tools and resources needed to take your marketing, sales and service to the next level. It offers a suite of products designed to help you build an effective inbound content strategy, optimise your website, engage with customers, streamline sales processes, and measure results.
HubSpot also offers educational resources such as its Knowledge Base, courses, content libraries, and conferences so marketers can stay current on the latest industry trends.
Who is HubSpot Best for?
Whether you're a freelancer, a small business owner, a mid-size enterprise, or an international organisation – HubSpot has something to offer. With features like its free CRM, full-scale sales and marketing automation software, website personalisation capabilities, and trusty analytics dashboard - HubSpot provides the power of enterprise-level solutions in a compact, easy-to-use form. And if that wasn't enough, its live customer service team is always just a click away when you need any extra support.
So no matter who you are or what kind of business you have, Hubspot is guaranteed to make your digital experience faster and more streamlined with measurable results.
Why should I choose HubSpot?
As I've been harping on about, HubSpot is an all-in-one marketing, sales, and service platform that helps businesses grow better. With its comprehensive set of tools and features, HubSpot has become a go-to solution for businesses of all sizes. Whether you're a small business owner or a marketing professional at a large enterprise, HubSpot can help you streamline your processes and drive growth.
But you might want me to get a bit more specific than that! So let's do it, let's dive into the top 8 reasons that you should choose HubSpot.
#1. Comprehensive Inbound Marketing Tools
Inbound marketing not only provides you with a way to connect with potential customers but also to engage with those you already have. It's all about putting your customers first. Instead of bombarding them with annoying ads, you create valuable content and experiences that attract and engage them. By giving your customers the information they need and want, you can build strong relationships and keep them coming back for more.
For businesses seeking sustained growth, inbound approaches make all the difference - you can drive organic traffic and nurture leads, leading to more conversions and higher returns in the long run. Investing in effective inbound strategies ensures that your business remains competitive in an ever-evolving world of digital marketing.
HubSpot's comprehensive suite of tools has revolutionised inbound marketing. From top-of-the-line content creation tools to robust analytics and tracking, it can help you get the most out of your content.
And that's just scratching the surface! HubSpot offers automated segmentation capabilities and lead qualification tools — separating the good, genuine leads from the bad — while also helping to build hyper-targeted campaigns tailored to those leads who are much more likely to convert. It's everything you need to truly maximise the effectiveness of your inbound marketing efforts.
#2. Ease of Use
If you're looking for an intuitive, user-friendly tool to manage your digital marketing efforts, HubSpot is the way to go. You'll find getting campaigns up and running is an absolute breeze. With everything centralised in one place, it's so easy to access customer data and analyse the effectiveness of campaigns. And since multiple third-party integrations are available, including popular payment gateways, tracking your sales has never been easier or more seamless.
Even if you're not tech-savvy, HubSpot's onboarding services and helpful guides can help bring you up to speed and take advantage of all its features and functionalities. With resources like its learning centre, documentation library, webinars, and even free courses, no one is ever left feeling lost or overwhelmed.
Whether you're a seasoned digital marketer or new to the game, HubSpot has something for everyone. And with its commitment to innovation and customer satisfaction, there's always something new to learn.
#3. Automation & Segmentation
HubSpot makes it easy to target and connect with ideal customers. The task of creating automated campaigns can be daunting without the right tool, but HubSpot simplifies it with its intuitive drag-and-drop interface. With different templated and customisable options at your fingertips, setting up an automated email campaign takes no time at all. Even complex message flows for segmented groups of subscribers can be set up quickly thanks to their easy-to-follow steps that guide you along the way.
And why is segmentation so important? Well, studies have shown that: 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue.
With HubSpot's amazing automation and segmentation tools, you can save time while still providing extremely personalised email and marketing content.
#4. Detailed Analytics & Reporting
If you're looking for a comprehensive analytics solution to boost your business operations, Hubspot is the way to go. With HubSpot, you can easily access real-time data to gain essential insights into the performance of your website and marketing strategies. This helps put your mind at ease as you make informed data-driven decisions and not shots in the dark. In addition, its more detailed analytics capabilities give you in-depth visibility into how visitors engage with your website, allowing you to spot trends quickly and optimise where needed.
With its robust reporting tools, HubSpot makes it easy to understand what's driving positive results in your business. Whether tracking monthly visits or evaluating emails delivered, HubSpot offers a valuable lens into how customers respond to your message, helping you fine-tune your digital strategy and make smarter decisions that yield maximum returns.
#5. Interact with customers at every stage of the buyer's journey
The modern customer experience requires seamless channel integration, so HubSpot makes sure all its products work together. Their core CRM platform helps you track data from multiple sources, customers, and marketing campaigns. Then there's Sales Hub, which lets your sales teams sync their emails and phone numbers, monitor performance, and identify places to improve lead generation.
The all-in-one CMS Hub helps you control website content from a central dashboard—including blog posts, landing pages, website pages and more. With the Marketing Hub, your marketing team can manage all your marketing campaigns, including email marketing, social media marketing and paid ads.
But what about providing superior customer service for the customers you already have? Well, there's Service Hub, of course! It offers a range of features, such as ticketing and automation, which can significantly improve your customer success team's efficiency, productivity, and customer satisfaction by allowing them to streamline their workflows, manage customer inquiries, and resolve issues faster and more effectively.
The best part is that all of these functions feed into one platform! A single source of truth that allows you to keep up with customer communications across various channels.
#6. Compliance & Security Features You Need
With GDPR and other compliance regulations emerging, securing data and information has become more critical than ever. However, if your business uses cloud-based platforms like HubSpot, you don't have to worry – they ensure that user privacy, data security, and regulatory compliance are taken seriously. They offer features like SSO (single sign-on) or multi-factor authentication, encrypted messages, and secure file transfers to provide adequate security measures. They also use data encryption, password protection, and other security measures to protect your customer's data. With HubSpot's compliance and security features, you can rest assured that your business is protected from potential threats.
All in all, HubSpot helps your business stay secure and remain compliant with any laws or regulations in place so you can focus on growing your business.
#7. HubSpot is Cost-Efficient & Flexible
Ensuring your business stays competitive in the current environment takes a lot of hard work. Fortunately, HubSpot helps make it easier by offering cost efficiency and flexibility. With HubSpot, you can significantly reduce the costs of essential tools like marketing, sales automation, customer service, and more. Plus, their products offer tons of flexibility to customise features according to your preference and business needs.
And the best part? HubSpot offers a free basic CRM to get you started. You can add more functionality as you need it and pay for it only when you're ready. This makes it an excellent option for small businesses just starting or those with limited budgets. As your business grows and your needs change, you can easily upgrade to more advanced features without breaking the bank. HubSpot's flexibility and cost efficiency make it a smart choice for any business looking to stay competitive in today's market.
#8. Exceptional Ongoing Customer Support
The customer service of HubSpot is second-to-none. Customer service reps quickly respond to queries with accurate and helpful information directly in the platform. They also provide 24/7 access to resources like tutorials, user forums, and support guides. This eliminates the need for costly on-site IT personnel. Furthermore, HubSpot is constantly innovating and seeking customer feedback to ensure its products are continuously improving.
Overall, HubSpot's exceptional customer service ensures its users get the most out of the platform. With their dedication to problem-solving, they make sure customer issues are addressed in a timely manner—so you can rest easy knowing your business is always in good hands!
#9 - (Bonus Round!) It Has Literally Everything You Need in a Marketing Platform
If you're looking for an all-in-one marketing platform that simplifies the process of managing, creating, and tracking your content, HubSpot is the perfect solution. With HubSpot, you can complete multiple tasks effortlessly and instantly. From tracking leads to analysing audience activity, it offers a comprehensive library of customisable and actionable templates that help develop marketing strategies, including e-books, whitepapers, website pages...you name it.
HubSpot covers your digital marketing needs and enables you to manage social media campaigns, make data-driven decisions with its reporting capabilities, and automate countless processes. It's literally everything you need to develop a successful online presence and grow your business.
Whether you're just starting out or an experienced marketer, HubSpot is the perfect choice for businesses looking to stay competitive in today's digital landscape.
Why Go Hubspot?
To wrap it up, HubSpot is an essential tool for any business looking to optimise its marketing strategies and grow its customer base. It gives users a centralised platform to organise customer data, track user behaviour across channels, and create personalised experiences that engage visitors. Additionally, its automation features make it easier to manage mundane tasks such as emails or notifications while also allowing businesses access to real-time data on each interaction – giving you the power to adjust tactics accordingly, so you can get the most out of every campaign.
HubSpot also provides excellent security and compliance features, cost efficiency and flexibility for small businesses, and exceptional customer service. All these benefits make it one of the most comprehensive tools in the market – helping businesses stay competitive today and into the future. So if you're looking to take your operations to the next level, HubSpot could be the answer you're looking for!
To learn more about the full benefits of HubSpot content marketing, check out Neighbourhood!