Have you heard the buzz about content marketing? Turns out it's not just hype — studies have shown that this form of inbound marketing generates 3x more leads than outbound marketing with a 62% cost reduction.
If you go ahead and add blogging into the mix, you can generate 67% more monthly leads than your rivals who don't blog. Isn't that impressive?
But have you tried using HubSpot for your inbound strategies? Packed with dynamic features and integrations, HubSpot is designed to help marketers craft and deliver outstanding content that resonates with their target audience.
So come along on this journey with me to see how HubSpot can supercharge your inbound marketing strategy and catapult your content marketing efforts beyond anything you could have imagined!
What Is Inbound and Content Marketing?
Before I get into the nitty-gritty of HubSpot for inbound marketing, let's talk about inbound vs content marketing. Are they the same thing or two different beasts?
Well, while the terms are often used interchangeably, it's not quite that simple.
Think of the inbound methodology like fishing: you create something that looks attractive and waits for the customers to come to you rather than going out and trying to find them. At its core, inbound marketing is all about understanding what your customers need and attracting them by creating experiences and content that meet those needs. With inbound marketing, you're not just pushing your brand out there; you're giving people something to remember.
Content marketing takes the concept of inbound marketing one step further by focusing on creating content tailored to your target audience. We're talking about blog posts, videos, podcasts, infographics, social media posts, and so on. All this content is designed to attract potential customers by delivering helpful, interesting information that keeps them coming back for more.
So, inbound marketing is a broader strategy that focuses on drawing customers to your business, while content marketing is a component of inbound marketing that more specifically focuses on creating valuable content to attract and engage customers.
The Benefits of Inbound and Content Marketing
If you're looking for ways to give your business an extra edge, inbound and content marketing are two tools that can help you get ahead. Here are some benefits of these powerful strategies:
Content marketing is incredibly cost-effective compared to traditional outbound marketing techniques. You don't need to pay for expensive advertising campaigns or hire teams of people to get the word out about your products or services. Instead, you can create high-quality content that resonates with your target audience, hosted directly on your website, and use it to attract new customers at a fraction of the cost.
Inbound and content marketing can have long-lasting effects on your business. A blog post you write today can continue to attract new visitors to your website for months or even years after it's been published. As more people find and share your content, it can become a valuable resource for people in your industry or niche, further increasing your visibility and reputation.
By creating valuable content that resonates with your audience, you can build a sustainable and profitable business that stands the test of time.
Builds long-term relationships with customers
Content marketing is all about creating valuable content tailored to your target audience. By providing helpful information that solves their problems or answers their questions, you can build meaningful relationships with potential customers even before they make a purchase from you.
Consistently providing valuable content can also establish you as a thought leader in your industry and build trust and credibility with your audience. This can lead to more repeat business, referrals, and positive word-of-mouth, all of which can have a significant impact on your business's success in the long term.
Increase brand awareness
Content marketing can help establish a deeper emotional connection with the audience and build brand personality by reflecting brand values to make it more relatable and attractive to the audience. By sharing content on various channels, you can increase engagement and drive more traffic to your website, all of which help to make your brand recognizable and memorable.
By increasing visibility and reach, content marketing exposes more people to the brand and encourages them to learn more about what the business offers. As people interact with the content by leaving comments, sharing, or subscribing to the email list, it creates more opportunities for people to engage with the brand, increasing brand awareness. Finally, content marketing can drive traffic to the website, improving the search engine rankings, and making it easier for people to find the brand online.
How Can You Use HubSpot to Supercharge Inbound and Content Marketing?
This is the fun part where we get to tell you how HubSpot can be your ticket to success in inbound and content marketing. This powerful tool has everything you need to supercharge your inbound marketing campaigns, from content creation tools to analytics tracking. Here's how you can use it:
Create Content Quickly
HubSpot's content management system has a built-in blog maker that makes creating SEO-friendly content a breeze. It provides you with a blog editor to write high-quality posts that can be found in search engines, social media, and beyond.
The marketing hub also has a blog ideas generator that instantly gives you a week’s worth of actionable blog post ideas. The platform also has a library of templates and content blocks to help you quickly create professional-looking blog posts that stand out from the competition.
Optimise for Search Engines
HubSpot’s content management software (CMS) hub offers SEO recommendations and tools to help you optimise your content for search engines. Stuck on which topics to write about? Relax and let HubSpot’s CMS suggest the best topic based on relevance, popularity, and competition.
You’ll also have access to monthly search keyword data to help you determine which keywords you should aim to rank for. It will show you which pages are already ranking, which ones you need to update, and the actions you should take to optimise your content.
Track Performance Metrics
One of the best things about HubSpot inbound marketing and content marketing is that it lets you track how well your content performs. With its comprehensive analytics dashboard, HubSpot lets you dive deep into data about who is interacting with which pieces of content, what strategies are most effective at generating inbound leads, where most visitors are coming from, and more.
You can see which pieces are getting the most views, shares, and engagement so that you can focus on creating more of what works best for your audience.
Personalize for Every Visitor
HubSpot’s CMS is integrated with its CRM, so it’s easy to personalise the customer experience. That is, from the first time they come to your website until they make a sale. You can leverage CRM data to create content tailored to each visitor's individual preferences and behaviour. For example, you can set up personalised emails based on their past visits or purchases.
SuperCharge Your Inbound and Content Marketing With HubSpot
Just take it from us - HubSpot is an invaluable inbound and content marketing tool. After all, who wouldn't want a platform that allows them to create content quickly, optimise for search engines, track performance metrics, and personalise the customer experience?
That's why we have spent over eight years helping our clients overhaul their marketing, sales and service efforts with the HubSpot platform.
If you're ready to reap the benefits of HubSpot content marketing, it's time to meet our team at Neighbourhood!