Services Remarketing

Remarketing

Get the down-low on how NBH can improve your traffic and ultimately your conversions with re-marketing campaigns!

Remarketing

While it would be absolutely grand if the standard buyers journey applied to every Tom, Dick and Harry that interacted with your website, but the busy lives we lead make purchasing anything online an extra convoluted process. To get on the level of the average buyer, marketers have to be prepared to help them through the process. A sure-fire way to do this is through re-marketing ads! 

 

Re-marketing is a form of online advertising that targets people who have already visited your website or are a contact in your database. Essentially by giving them a taste of what they're missing, you're re-engaging customers who have checked you out, but haven't followed through with a conversion. 

 

You can expect to see up to 60% higher conversion rates with re-marketing campaigns and a 400% increase in general ad response as you're tapping into the interest of your customers by displaying content they're excited about! Happy Days. 

Marketing

HOW NBH SETS UP YOUR REMARKETING.

01

We begin with a campaign kickoff meeting where we will set goals, get to know your business, your customers and what should trigger the remarketing. We need to understand exactly what your goals for remarketing are, who your audience is, whom to avoid and your company brand guidelines (so the designs fit your brand). 

02

Our team of expert and creative designers go to work creating a range of imagery to Google's specifications. While the designs are being looked after, we set out building your audience ensuring that we hit the right customers, with the right content at the right time. For example, targeting customers who abandoned their cart with products still in it with those items or related products immediately after they leave your website.

03

We set your Google Adwords portal up with your Remarketing campaigns, ensuring the right imagery is directed to the right audience. We continually monitor each campaign and optimise where possible to maximise results. As part of our monthly reporting, we share with you what's working, what isn't, trends, patterns, wins and learnings so you're across the results every step of the way.

WHY IS RE-MARKETING IMPORTANT?

01

Engage your target audience and lead them back to your site, remember - 49% of visitors browse a site 2-4 times before they make a purchase!

02

Increase brand awareness in the early stages of the buyer's journey and boost your authority on the product. 

03

Increase conversions on your website by creating custom messages which attract visitors to head to your website and complete the purchase! Its all about personalisation. 

04

Attract your competitors customers, by having your ads appear on a customer's browser after they've completed a search for a particular keyword - targeting people who've visited websites that are highly related to your product!

Keeping your people is all in a day's work here at Neighbourhood, so you can rest assured that the team will be closely monitoring these campaigns, so we'll be able to better understand what people respond to most, so you'll have the 411 on some of the causes of shopping cart abandonment and the best deals and coupons to offer to entice them back!

 

 
 
 
 
 
 
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Want to win them back with re-marketing?