Integration they could trust between their Storage Management Software and HubSpot
Emails sent to the right customers with the right information at the right time
Identifying the problem
National Storage's Storage Management Software was failing to accurately record new customer data. This stark reality hit when their software was updating a mere 4-5 records instead of the hundreds that should have been syncing daily.
With new government regulations in place, storage vendors were now required to wait 6 days before offering insurance to customers who purchased storage. Without accurate information, reaching out to customers at the right time was practically impossible.
Neighbourhood knew that an entirely new API integration needed to be built to map the data from the CSVs, exported daily from their Storage Management Software, into HubSpot. We identified that different customer ID numbers were being given, which led to duplicate records and negatively impacted communication.
Only once we knew that the data was accurate, up-to-date and duplicate-free could we tackle an email marketing strategy.
Automated Emails Sent
Before the solution was implemented, National Storage was only able to sync 0.3% of new data daily. With the new integration solution put in place, 99.99% of their data now syncs instantly.
Another benefit of the integration was the ability to send emails out that meet both industry best practices and government regulations. By creating automated email sequences better targeted at new customers, their email performance has skyrocketed with an open rate of 53.5% and a CTR of 42.52%.
The biggest win for National Storage was having a reliable and accurate system in place that they felt confident in. The solution gave them peace of mind and allowed them to focus on their core business activities rather than worrying about the reliability of their data.
From where they started, National Storage is now confident in high-quality data that is automatically synced daily. Accurate data allows them to send out targeted communications at the right time, meeting both industry best practices and government regulations.
With accurate data in their HubSpot portal, National Storage has the opportunity to create targeted marketing campaigns, as well as use analytics and reporting to gain insights into their customer base. The project has equipped them with all the tools they need to future-proof their business.