While it would be absolutely grand if the standard buyers journey applied to every Tom, Dick and Harry that interacted with your website, the busy lives we lead make purchasing anything online an extra convoluted process. To get on the level of the average buyer, marketers have to be prepared to help them through the process. A sure-fire way to do this is through re-marketing ads!
Re-marketing is a form of online advertising that targets people who have already visited your website or are a contact in your database. Essentially by giving them a taste of what they're missing, you're re-engaging customers who have checked you out, but haven't followed through with a conversion.
You can expect to see up to 60% higher conversion rates with re-marketing campaigns and a 400% increase in general ad response as you're tapping into the interest of your customers by displaying content they're excited about! Happy Days.