Lead nurturing is to inbound what cheese is to crackers. Completely essential! It's about creating a real and human conversation with your leads, by delivering helpful content with the goal of earning their business when they're ready.
When it comes to lead nurturing, there are three facts you need to remember as a marketing buff. Firstly, a nurturing campaign needs to be timely, which we deliver through email automation to connect with leads at the right time. It also needs to be efficient, through engaging with them quick-smart after they've shown an interest! Lastly, lead nurturing needs to be targeted, by providing contextual messages to each of your contacts - what might be relevant to one lead might not be to another!
