Expertise Marketing
Find. Sell. Keep.

Attract and engage your kinda people.

Step one for any brand is finding its people. You may think you know who they are and where to find them, but we've learned that the folks who make your brand a success are sometimes the last people you'd expect. We can help you define your perfect customer, develop ads to attract them and content to keep them interested. We can build websites to wow them and e-commerce stores for when they're ready to drop the dosh. We'll establish an SEO plan that drowns you in visitors from Google and reporting so you know exactly how many people are drowning you and why.

 

'Finding' isn't just about marketing, it's about starting a relationship between you and your future neighbourhood. 

We're not big on problems, just solutions

Here are some of the problems that have been thrown at us in the past that we've managed to solve. Any of them sound familiar?
"We love our website but people just aren't visiting it?"
"People are coming to my website but they never buy anything. They're just in and out."
"We spend a lot on advertising but our Return on Investment is terrible."
"I wish I could see how effective the money we spend on advertising is - I have no idea if it's actually having an impact."
"Our sales team needs more leads! They're sitting there twiddling their thumbs!"
"We currently use excel as our CRM... is there really a better option?"

You got any of these problems? Let us help you

approach
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Planning + Strategy

'Fail to plan and you plan to fail' - I saw that written on a mug once. It's apt for our process - the first part of any project is planning. In our case it's about working out what kind of people you're looking for, where they are and how we're going to attract them. Then we'll set some goals and timelines, so you can track how we're doing.
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Creating the machine

Customers aren't going to attract themselves. The next step is building the machine that is going to help you find your people, and more importantly, help them find you. Whether its paid media advertising, SEO implementation or content creation, we can help you put together all the tools you need to hit the ground running. 

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Creating content to help

Traditional advertising has always been about interruption - distract people from whatever it is they're doing so they can buy your stuff. It's what TV commercials do and why people are getting increasingly done with Youtube.

 

We say to hell with that - create something that people want, something that helps them, and let them come to you. People like brands that help them without the expectation or requirement of a purchase, and brands people like are brands people buy from. 

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Go door knocking

Start your engines! This is where we get to work and get your name out there. Whether its loud and proud through paid advertising, or subtle, suggestive SEO, this is where the magic happens. It's not a hands off process either, we'll be right there with you, tweaking, optimising and ensuring that your getting sufficient bang for every single buck. 

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Measure & Improve

Once our campaign has run its course, we're going to take a look at the numbers, break out the data and get our geek on. We'll provide in depth reports on how it ran, what worked, what didn't and what we would do differently next time. Then we'll make those changes, fix whatever's broke and prepare to do it all again, bigger and better. 
 
 
 

What we can take care of in Marketing

  • Marketing Strategy & Planning
  • Content Strategy & Creation
  • Websites, E Commerce & Custom API Builds
  • CRM Deployment, Integrations & Migrations
  • SEO & Paid Traffic
  • Design & Motion
  • Lead Nurturing & Conversion Optimisation
  • Data Management, Migration & Reporting
  • Marketing Automation & Optimisation
  • Sales & Marketing Alignment

Neighbourhoods We’ve Grown

work
joebloe | Neighbourhood

joebloe is a men's hair loss company that approached us in early 2017. Helmed by three old school-mates, Neighbourhood was approached to help them grow their business, while also pushing the understanding of men's hair loss. They were passionate about solutions to the customers hair loss problems, and education to help assist men who are a little lighter on top and don't understand why.

AIF

The Australian Institute of Fitness approached Neighbourhood in late 2018, looking for assistance with the improvement of their Hubspot portal. At the time, they had 28 sales team members in over 6 states across Australia and were struggling to implement the structure that could help them scale and grow effectively.

What’s next?
Sell to your people