Step one for any brand is finding its people. You may think you know who they are and where to find them, but we've learned that the folks who make your brand a success are sometimes the last people you'd expect. We can help you define your perfect customer, develop ads to attract them and content to keep them interested. We can build websites to wow them and e-commerce stores for when they're ready to drop the dosh. We'll establish an SEO plan that drowns you in visitors from Google and reporting so you know exactly how many people are drowning you and why.
'Finding' isn't just about marketing, it's about starting a relationship between you and your future neighbourhood.
Customers aren't going to attract themselves. The next step is building the machine that is going to help you find your people, and more importantly, help them find you. Whether its paid media advertising, SEO implementation or content creation, we can help you put together all the tools you need to hit the ground running.
Traditional advertising has always been about interruption - distract people from whatever it is they're doing so they can buy your stuff. It's what TV commercials do and why people are getting increasingly done with Youtube.
We say to hell with that - create something that people want, something that helps them, and let them come to you. People like brands that help them without the expectation or requirement of a purchase, and brands people like are brands people buy from.
Start your engines! This is where we get to work and get your name out there. Whether its loud and proud through paid advertising, or subtle, suggestive SEO, this is where the magic happens. It's not a hands off process either, we'll be right there with you, tweaking, optimising and ensuring that your getting sufficient bang for every single buck.
joebloe is a men's hair loss company that approached us in early 2017. Helmed by three old school-mates, Neighbourhood was approached to help them grow their business, while also pushing the understanding of men's hair loss. They were passionate about solutions to the customers hair loss problems, and education to help assist men who are a little lighter on top and don't understand why.
The Australian Institute of Fitness approached Neighbourhood in late 2018, looking for assistance with the improvement of their Hubspot portal. At the time, they had 28 sales team members in over 6 states across Australia and were struggling to implement the structure that could help them scale and grow effectively.