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Email Marketing

Email marketing still stands as the ultimate lead generator. Want to learn how Neighbourhood can drive conversation between you and your customers to generate ROI? Read on!

Email Marketing

Despite all of the shiny, new technologies and tactics available in marketing, just one continues to bring home the bacon year on year - email marketing. For 10 years in a row, email has generated the highest ROI for marketers, giving them the broadest reach of all the available channels.

Consumers' familiarity and comfort with email, as well as its universality, makes email marketing your best bet for business growth. 

 

Let's also remember, that part of our job as marketers is to take a persons curiosity and nurture it over time until it evolves into full blown product interest. The best way to accomplish this, is through email marketing! 

 

Neighbourhood uses Hubspots' automative processes to ensure this email content is valuable, relevant to buyer personas, expected among recipients, optimised for various marketing channels, focused on your goals and based on data and testing. 

 

 

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HOW NBH LOOKS AFTER YOUR EMAIL MARKETING:

01

We will start by identifying your target audience through analyzing and refining your buyer personas to create an email list. We will then create tactics to get them to subscribe to emails in the form of CTA's and give them something valuable in return - like one of our content offerings! 

02

Neighbourhood then segments the email list based on their stage in the buyer's journey or other factors like their location, company size or website activity. 

03

Then, we will be able to determine which emails to send and when to send them by implementing a lead nurturing strategy and measure their efficacy by adhering to set goals. 

BENCHMARK EMAIL METRICS TO AIM FOR:

01

At least 30% of total traffic should be coming from organic (in sources). 

02

Landing page conversation rate should be 20-25%. 

03

Email open rate should be 20% and email click rate 3-7%. 

04

Your unsubscribe rate should be less than 5%. 

05

CTA click-through-rate should be around 2-3% per page. 

If you're looking for an email marketing strategy that'll generate guaranteed ROI, then look no further! Email marketing is about far more than just sending template emails to everyone on your contact list and sitting there with your fingers crossed. Success is dependent on the effective implementation of software, understanding your full-funnel conversations and clearly defining goals. 

 

Understanding that marketing is no longer about the stuff you make, but about the stories you tell, is key to how Neighbourhood deliver trust and a customer driven conversation and experience. So if you haven't got a handle on your emails, there's no better time than now! 

 
 
 
 
 
 
Email Marketing
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