Social Media Advertising in Australia

While there are hundreds of different digital marketing strategies, only one brings in consistent sales from day dot: social media advertising. Social media advertising is targeting and serving your ads to users on social media platforms ... bet you didn't see that one coming!

The quickest way to turn on the leads tap in many industries is through social media. With the billions of people worldwide on social media it comes as no surprise that you'll likely find your audience scrolling.

Social networks utilise user's info to serve highly relevant ads based on their interactions within a specific platform. Social advertising is so effective, because it can align your target market with user demographics to provide huge increases in conversions and sales, all with lower cost. Fool-proof!

Marketing & Growth

HOW NBH LOOKS AFTER YOUR SOCIAL MEDIA ADVERTISING

Kick-off Meeting - We first need to understand your business, develop your offer or campaign messaging and dive a little deeper into who your target audience is. We do all this during a kick-off meeting where we ask a range of questions to give us an insight into your business.

Defining a goal and building a campaign - We work with brands to ensure that every ad has a purpose and is always driving people to complete their goal. Part of this is ensuring that advertising is supported by a robust campaign of landing pages, content offers, designing imagery and more back on your website - the job doesn’t finish with someone clicking an ad; that’s where it begins.

Build Your Audience - An integral part of Social Media Advertising is understanding and targeting your audience. Be too broad with your targeting and you'll speak to people who aren't interested (essentially throwing away money), be too specific and your ads won't reach anyone so your audience is essential! We work with you to find and target your ideal audience to ensure you're getting ROI.

Optimising & Continuous Improvement - We’re always looking for ways to update and optimise in the long-term. We’ll continue to edit and improve the ad to ensure that we maximise ROI and deliver on the goals.

BENEFITS OF ADVERTISING ON SOCIAL MEDIA CHANNELS

Improve brand recognition by building a picture of credibility and eagerness to listen to and help with what clients have to say.

Reduce your marketing costs by decreasing the operational costs associated with traditional marketing methods.

Improve your brand loyalty by providing your existing customers with an open service platform to express their views and feelings about the services or products offered.

Paid advertising gives you complete control over who sees your ad. Each platform offers a range of options for speaking and connecting with your audience. Beyond basic user demographics, you can choose from psychographic factors such as interests, hobbies, personality types, employment, and more!

Use social media to enhance your content marketing strategy. If you're creating all this amazing content and nobody sees it, then what's the use? Use social media to share your content with the world.

If you're looking for a social media strategy that's guaranteed to improve your ROI, then look no further! Neighbourhood have you covered. Social media advertising is an absolute must if you're looking to reach a new, targeted audience - fast! Of course, it can be a bit worrying to move from an organic social strategy to putting real money on the table, but that's where we come in!

We'll develop the best strategy tailored to you, using various types of social media ads to achieve real results, all while maximising your spend. It's all gravy from here, guys!

Social Media Advertising

HOW NBH LOOKS AFTER YOUR SOCIAL MEDIA ADVERTISING

BENEFITS OF ADVERTISING ON SOCIAL MEDIA CHANNELS

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