It's hard to deny the impact social media has had on modern marketing and the world in general. There are more people, being more social online than ever before, and brands who do not capitalise on that are ignoring a huge resource and opportunity.
Some social media platforms have grown and evolved to make the monetisation of their user base easier and more effective, while others prefer to prioritise user experience over advertising potential. This is basically what social media marketing boils down to - treating the user base as a captive audience, to which you can attempt to sell your product or service.
At Neighbourhood, we understand that social media advertising is one of the most important pieces in your brands' marketing puzzle. That's why we make it a major priority for any brand looking to grow and expand their business and sales.
In order to effectively grow your audience, we place an emphasis on firstly understanding your target audience. If you don't know who you're talking to, how can you start a conversation and begin building that connection? That's why buyer personas are an essential element in our social media marketing plans. Learn more about our buyer persona development workshops.