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Neighbourhood is Australia's #1 Rated Hubspot Diamond Partner!

Well, we may be in a pandemic, but that doesn't mean that we can't share some good news; Neighbourhood Co are proud to announce that we're officially Hubspot ...
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A Guide to Buyers Persona Development: Why Is It Important?

Looking for the key to a successful marketing strategy? While many spend their time manically rummaging through the chest of budgets or blindly trying to unpick the lock of branding, the real treasure sits with the lid wide open ... buyer personas! Buyer persona development is absolutely essential...

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Online Advertising Strategies That Work

There is no denying that the pandemic has accelerated the growth of e-commerce in 2020. While countries around the world locked down, the digital world took off, as...

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How to Build a Successful Content Marketing Strategy

Have you ever opened up your web browser with the aim of looking up a quick fact or question, and somehow after about 15 minutes you...

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Tips for Turning your Content into Stories that Sell

Content marketing is possibly the most crucial element in any marketing strategy. It’s your time to shine, your opportunity to put your best foot forward to attract and convert prospects into customers ... without having to sell to them. But as today’s consumers don’t decide to buy from you...

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HubSpot Marketing Hub Starter: The Software Your Business Needs.

While it might not come as much of a surprise, there’s a sh*t tonne involved with starting a business. There’s the idea (trying to think of something that hasn’t already been thought of), the finances (“how much?!”), the taxes (ah ... adulting), and boy! don’t get us started on the rent!

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Marketing
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An Introduction to Emotional Marketing for the 2020 Customer

Emotional marketing is all around us - from ads on the radio preaching for the best tiles on the market, to the coffee shop you visited this morning. Both situations...

Marketing
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How digital marketing will be key to your post-pandemic success

Amongst all the ups and downs 2020 has thrown us, is it too much to ask for maybe 1 or 2 silver linings to round out the year? Well, one great thing that has come out recently is a study showing us that it’s possible for brands to increase their ROI by a whopping 50% by taking advantage of recent...

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How to Optimise your Content for SEO and for Readers

SEO has come a long way as a tool for getting your brand found in search engines. No longer is it a shady attempt for you to climb the SERP ladder by awkwardly stuffing your 'blog about SEO', with links to “How to make a quaran-tini” because you know it’s a hot topic at the moment. Here we are...

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How to Use SEO to Build an Online Lead Magnet

We all know how important a website is to a business's online strategy and it is no surprise that almost every business needs an online presence to reach buyers in the internet age. While advances in technology and the worlds’ increased accessibility to the internet means that practically anyone...

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HubSpot vs. Salesforce: Make the Right Decision | Neighbourhood

Gone are the days of scanning your customer database in spreadsheets, jumping from tab to tab to find Billy's birthday and email just to send him a promotion he has absolutely no interest in. For all businesses, it has always been important to have a full scope of your customer management and...

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Google vs The News - How Google's Algorithm is at Risk

If you’re anything like me, you may have been a bit taken aback if you jumped on Google on the 17th of August and were met with news that the (digital) sky was falling. In an open letter, linked to from the Google homepage, Mel Silva, MD of Google Australia and speaking on their behalf, had issued...

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