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Neighbourhood is Australia's #1 Rated Hubspot Diamond Partner!

Well, we may be in a pandemic, but that doesn't mean that we can't share some good news; Neighbourhood Co are proud to announce that we're officially Hubspot ...
Marketing
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How to Grow Sales through Predictive Lead Scoring

Take a seat! Let me ask you this: is your business using predictive lead scoring to identify sales leads while finding ways to convert prospects? If not, then I'm sorry to say that you may be missing out on some of your best prospects in helping you boost sales. Every one of us gets a sales call...

Marketing
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Inbound Marketing vs. Content Marketing: All You Need to Know

If you’ve ever spent time in the presence of professional marketers (a lovely bunch, we must say), you’ve probably heard the terms ‘inbound marketing’ and ‘content marketing’ being thrown around. While this may sound a bit like a foreign language to the uninitiated, both are vital marketing...

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Are You Using These Essential Email Marketing Services for Your Business? Check Out our Top 10!

This is going to be the biggest, "back in my day!" moment, but email has and continues to stand above the rest. We're not telling fibs when we say email marketing is one of the most effective marketing methods out there. It’s a star player when it comes to generating return on investment (ROI) and...

Marketing
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How to Sell to Businesses: Top Inbound Lead Generation Strategies for B2B Businesses

Today we’re talking all things inbound lead generation for B2B businesses. Why? Well, here at the 'Hood, we know that 53% of marketers spend half (or more) of their budget on lead generation initiatives … so quite frankly, it'd be rude not to offer some advice. As a B2B business owner or...

Marketing
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YouTube Retargeting: The What, Why and How

YouTube is a great network for businesses and we’re definitely an advocate for it. It helps us market directly to our customers, or potential customers, and reach a large number of people quickly. I mean, it’s the second-largest social network in the world for a damn good reason. In fact, I defy...

Marketing
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Social Media Marketing Lead Generation Tactics to Make an Impact in your Next Campaign

Ooft, we know the feeling – social media can be super daunting. There are so many platforms, demographics, marketing trends, and pitfalls out there. We’re afraid to report that sticking your fingers in your ears and singing ‘lalala’ isn’t an option – social is crucial. Don’t believe us? Just...

Marketing
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Running a Small Business? Here's 5 Ways to Develop an Identity through Small Business Branding

If you are a small business owner and are shrugging every time you hear or read the words “brand identity” - then stop right here! Having a brand identity is not the exclusive prerogative of big, world-famous companies, like Nike, Apple, and Coca-Cola. In fact, small businesses just like yours...

Marketing
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What is the Future of Instagram Influencer Marketing?

Raise your hand if you have ever felt personally targeted by an influencer on a social network such as YouTube, Snapchat, and Pinterest? Whether you love them or hate them, influencers are here to stay (and #slay!). Now before you start rolling your eyes (because we all know influencers don’t...

Marketing
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Shopify Instagram Marketing: The Ultimate Guide to Promoting Your Store on Instagram

Picture this... you’re a budding new business owner with a Shopify store, an Instagram account, and a product line to die for. Your primary social media strategy is to post luxurious pics of your products alongside captions such as “Buy me!” and “Get them before they’re gone!”. This strategy is...

Marketing
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How to Determine the Average CPC for Display Ads

Your web browser does not support iframes, which means that the video How to Determine the Average CPC for Display Ads cannot play. There's no doubt that online advertising is one of the most effective ways to connect with your customers. Whether it's through your website, social media, or...

Marketing
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Your All-in-One Guide to Affiliate Marketing on Social Media

Your web browser does not support iframes, which means that the video Your all-in-one guide to affiliate marketing on social media cannot play. Know that warm, fuzzy feeling you get when a customer raves about your brand? Us too - it’s a great motivator! What you may not realise, is that loyal...

Marketing
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