Content demand is not slowing down. Audiences expect value across multiple channels, leadership wants consistent pipeline impact, and the calendar keeps filling itself.

But most teams aren’t getting extra headcount or extra hours.

Content remix image 1

That’s why content repurposing has shifted from “nice idea” to a practical growth strategy. Not because it’s trendy, but because it’s one of the simplest ways to get more reach, more consistency, and more results from the content you already paid to create.

HubSpot Content Remix is designed for exactly this. It uses AI to turn existing content into multiple formats so you can increase output without starting from scratch every time.

The Ever-growing Demand for Content (and Why Repurposing is the Smarter Play)

Modern marketing runs on momentum. Consistent publishing supports:

The catch is that creating “net new” content for every platform can:

  • Strain teams
  • Slow down execution
  • Dilute quality
  • Lead to content burnout

Repurposing solves this by helping you meet channel demands with less waste. You create one strong “pillar” asset, then adapt it into formats that match how people actually consume content across the funnel.

Repurposing protects quality while increasing distribution, which is where the ROI usually lives. 

Content remix image 2

Introducing HubSpot Content Remix: Your AI-powered Repurposing Tool

HubSpot Content Remix is an AI-driven tool that helps you transform existing content into new formats for different channels and audiences. Instead of rewriting everything manually, Remix helps generate versions like:

  • Social posts
  • Email copy
  • Website snippets
  • Video scripts and talking points

It reduces time spent on reformatting and rephrasing, so your team can focus on:

Why Content Repurposing Matters for Modern Marketing

Amplify reach and improve ROI

Repurposing extends the lifespan of your best content. Instead of one post getting one moment in the spotlight, you turn it into multiple touchpoints across the channels your audience uses.

Your output multiplies without multiplying effort. That’s how repurposing improves ROI.

Build omnichannel consistency without sounding copy-paste

Audiences move between channels. They expect your message to feel consistent even when the format changes.

Remixing helps you keep:

  • A consistent core message
  • A consistent tone
  • Consistent value and positioning

Consistency reduces confusion and increases trust, which supports conversion.

Keep your content calendar moving

A single high-quality pillar asset can fuel:

  • A week of social posts
  • A newsletter section
  • A landing page variation
  • A short video or two

You maintain cadence without constantly starting from zero, and that frees up time for strategy and optimisation.

Boost SEO and organic traffic with varied content

Repurposing supports organic growth by creating more entry points:

  • New angles on the same topic
  • Different formats that match different intents
  • Content that’s easier to skim, share, and link to

More relevant content in more formats increases discoverability and supports search performance.

Make repurposing data-led, not vibes-led

The smartest repurposing happens when you start with performance data:

  • Which posts drive traffic
  • Which emails get clicks
  • Which formats earn engagement

Then you remix what’s already working. This improves efficiency and reduces the risk of investing time in content that never lands.

Understanding HubSpot Content Remix (the AI-driven Core)

What is HubSpot Content Remix?

HubSpot Content Remix transforms one piece of content into multiple channel-specific variations. You can use it with assets like:

  • Blogs, guides, ebooks
  • Webinar transcripts or recordings
  • Podcasts or audio content
  • Presentations and other long-form materials

It’s built to help you reuse valuable content without rewriting everything manually.

How HubSpot’s AI powers Remixing

Content Remix relies on generative AI and natural language processing to:

  • Understand the main themes and takeaways
  • Summarise or reframe ideas
  • Produce new drafts for specific platforms

AI reduces the grunt work, but your team still owns the strategy, accuracy, and final polish.

Mastering Input: Quality in, Quality out

Supported input types

The tool is designed to work across:

  • Long-form written content (blogs, guides, ebooks)
  • Multimedia (video, audio, webinars, presentations), typically via transcripts or extracted text

Best practices for choosing source content

For better Remix outputs:

  • Start with high-performing or evergreen content
  • Ensure the source is accurate and clear
  • Pick assets with one strong idea (not five competing ones)
  • Choose content aligned to your current offers and positioning

Strong inputs lead to stronger outputs, which means fewer edits and faster publishing.

Content remix image 3

Unleashing Output: Turning One Asset into Many Formats

Social media content

Remix can help generate:

  • Platform-specific posts (LinkedIn, Facebook, X)
  • Thread starters
  • Carousel-style breakdown ideas
  • Short promotional snippets

Social is a distribution engine. Repurposing helps you show up consistently without eating your week.

Email marketing

Remix can create:

  • Newsletter sections
  • Promo emails
  • Drip campaign drafts from one pillar asset

Email is where repurposed insights can drive repeat engagement and move leads through the funnel.

Website and landing pages

Remix can support:

  • Page snippets and intros
  • Landing page copy variations
  • Meta descriptions and short summaries

Tighter messaging on owned channels supports conversion and reduces drop-off.

Audio and video formats

Remix can help draft:

  • Video scripts
  • Talking points
  • Short clip concepts based on a longer asset

You can expand into higher-attention formats without creating entirely new ideas.

Other formats

It can also help outline:

  • Infographic content
  • Slide content
  • SMS copy (where appropriate)

You can match format to channel and stage without reinventing the message.

Advanced Remix Strategies (Where the Wins Compound)

Maintain brand voice and quality control

AI drafts are a starting point, not the final version. Build a simple QA checklist:

  • Is it accurate?
  • Does it sound like us?
  • Does it include a clear CTA?
  • Does it match the platform?

Quality protects trust. Trust drives conversion.

Personalise using CRM data (where it makes sense)

When Remix is paired with CRM insights, you can tailor messaging by:

  • Lifecycle stage
  • Industry segment
  • Pain point themes

Relevance increases engagement and reduces the “generic marketing” feel.

Measuring Impact and Improving Over Time

Track performance

Use HubSpot reporting to review:

  • Engagement by channel
  • Click-through rates
  • Conversions and assisted conversions
  • Traffic sources and topic performance

Refine your remix strategy

Use results to decide:

  • Which formats to prioritise
  • Which channels deserve more investment
  • Which pillar topics are worth remixing again

Repurposing becomes a system, not a one-off task.

Content remix image 4

Wrapping Up

HubSpot Content Remix helps teams get more from the content they already have by turning one strong asset into multiple channel-ready pieces. When you combine AI speed with your business strategy and performance data, you build a content engine that’s efficient, consistent, and designed to drive ROI.

Want help setting up a content repurposing workflow in HubSpot? Talk to us and we’ll build your remix process end-to-end.

Follow our new Facebook page and stay in the loop. Binge HubSpot how-tos on our YouTube and get expert insights.

Happy HubSpotting!