How to Use HubSpot to Host, Promote and Monetise Your Podcast

Podcasting has levelled up. It is no longer just something you throw together with a laptop mic and a spare Sunday afternoon. For brands that want to build authority, connect with an engaged audience and drive real business results, podcasting has become a serious player in the inbound strategy toolkit.

And you feel it too. You plan topics, wrangle guests, record episodes, upload files, post to socials, send emails, try to track performance in five different tabs and hope something sticks.

It gets messy fast.

This is where HubSpot comes in. Instead of your podcast sitting off to the side as "extra content", HubSpot lets you treat it like what it can really be: A core part of your inbound engine that attracts, nurtures and converts listeners into leads and customers.

Let us walk through how to do that without needing a media degree or five extra hours in your day.

Why Podcasting Matters in Your Marketing

People are busy, distracted and on the go. Getting them to sit still and read a long article is hard work. But listening while they:

• Drive to work
• Walk the dog
• Go to the gym
• Tidy the house

That is easy. Unlike a quick social post that vanishes in seconds, podcasts give you:

• Long form time with your audience
• Space to go deep on topics
• A chance to show personality and build trust

You are literally in their ears, week after week. That is relationship building on autopilot.

Why Use HubSpot for Podcast Marketing and Management

Could you run your podcast with a mix of random tools, spreadsheets and guesswork? Sure.

Should you? Probably not.

HubSpot lets you:

• Keep your content, audience and data in one place
• Tie podcast engagement to leads, deals and revenue
• Use the same platform you already trust for your website, email and CRM

HubSpot is not just "another tool". It is the place where your podcast goes from "nice content" to trackable, measurable inbound assets. This guide is for both:

• Beginners thinking "We should probably start a podcast but have no idea where to begin", and
• Experienced HubSpot users who want to tighten up their process and prove ROI.

Part 1: Laying the Strategy for Your HubSpot Powered Podcast

Before you touch a microphone, you need a plan. Otherwise, you just end up with "a podcast" instead of a podcast that supports your business goals.

Get Clear on Your Purpose and Audience

Start with your why:

• Is your goal to generate leads?
• Build brand awareness?
• Support existing customers?
• Become a go to voice in your niche?

Once you know the goal, narrow your niche.

"Business podcast" is vague. "B2B SaaS growth strategies for early stage founders" is specific.

Use HubSpot buyer personas to map out your ideal listener: 

• What do they care about?
• What problems keep them up at night?
• When and how do they listen to podcasts?

This persona becomes your filter for every episode idea.

Shape Your Podcast Brand and Voice

Your podcast is part of your brand, not some side project.

In HubSpot, use your brand kit to keep things consistent:

• Tone of voice
• Colours
• Logo and imagery

Think about:

• Podcast name
• Tagline
• Cover art
• Intro and outro style

Are you going for friendly and conversational, or sharp and authoritative? Whatever you choose, keep it consistent so listeners know what to expect.

Plan Your Content Before You Hit Record

Do not start with "We will just record whatever each week."

Instead:

• Map out your first 10 to 12 episodes
• Group topics into series or pillars:
  • Evergreen series: core concepts that are always relevant
  • Topical series: trends, news, or timely topics

For each episode, sketch an outline:

• Hook
• Key points or segments
• Data or examples
• Call to action (CTA)
• Outro

This keeps your episodes tight and listener friendly, rather than rambling.

Part 2: Creating Good Quality Podcast Content (Without a Studio)

You do not need to build a recording booth, but you also cannot get away with tinny, echoey audio forever. Listeners are spoiled for choice.

Basic Gear That Actually Helps

You can keep it simple:

• A decent USB microphone (for example from reputable brands like Blue or Rode)
• Headphones so you can hear what is going on
• A quiet room with soft furnishings to reduce echo

For remote interviews, choose tools that:

• Record each speaker on a separate track
• Let you download high quality files

This will make editing much easier.

Scripts, Storytelling and Structure

You do not need to read word for word from a script, but you also should not "wing it" completely.

Aim for:

• A strong hook at the start 
• Clear sections so listeners can follow the story
• Examples, short stories and data points to make it interesting
• A wrap up of key takeaways
• A specific CTA, not just "visit our website"

Think of each episode as a mini workshop in someone's ears.

Recording and Editing Basics

When recording:

• Speak clearly and at a comfortable pace
• Keep water nearby
• Watch your "ums" and "likes" (you can edit some out later)

For editing:

• Use tools like Audacity (free) or Descript (transcription based editing)
• Trim long pauses and obvious stumbles
• Reduce background noise where possible
• Add intro and outro music to build a recognisable "show package"

You are not aiming for radio perfection, but you do want "easy to listen to".

Prepare Your Assets for HubSpot

Before you upload anything into HubSpot, gather:

• Final audio file (typically an MP3)
• Episode title
• Short summary
• Detailed show notes (links, resources, key points)
• Transcript of the episode

Show notes and transcripts are huge for SEO and accessibility, and HubSpot pages can house all of it nicely.

Part 3: Managing and Publishing Your Podcast with HubSpot

Now for the part HubSpot users will love: making the whole process less chaotic.

HubSpot as Your Podcast Control Centre

With HubSpot's Content tools, you can:

• Set up your show details:
  
  • Name
  • Description
  • Category
  • Cover art
• Create each episode as its own item:
  
  • Upload audio
  • Add title, summary and show notes
  • Attach transcript

All of this lives in the same ecosystem as your website, landing pages, forms and CRM.

Hosting Your Audio in HubSpot

You can host audio directly on HubSpot using its Content Delivery Network (CDN):

• Fast and reliable for listeners in different locations
• No separate podcast hosting bill
• Everything tied into the same analytics and content system

One less platform to log into.

Distributing to the Big Podcast Platforms

HubSpot generates an RSS feed for your show.

You submit this feed once to:

• Apple Podcasts
• Spotify
• Google Podcasts
• Other podcast directories

After that, any new episode you publish in HubSpot goes out automatically via that feed.

Also remember: YouTube is the number one podcast discoverability platform, so consider publishing video or at least an audiogram style version there too. 

Importing an Existing Podcast

If you already have a podcast:

• Import via your existing RSS feed
• Bring your episode history into HubSpot
• Then use HubSpot for future management and analytics

You can also schedule new episodes in advance so they publish consistently.

Using AI Inside HubSpot to Save Time

HubSpot's AI tools can help you:

• Generate or refine episode titles
• Draft episode summaries
• Create first pass show notes from transcripts

You still review and tweak, but the boring first draft work gets cut down.

Part 4: Growing and Engaging Your Audience with HubSpot

A podcast with no listeners is just you talking to yourself. Time to get it in front of the right people.

Build a Podcast Hub on Your Website

Create a podcast page in HubSpot that:

• Explains what your show is about
• Lists your latest episodes
• Links to subscribe on all major platforms

For each episode, create a dedicated page or blog post with:

• Embedded audio player
• Show notes
• Transcript
• Key links and resources

This is great for user experience and search engines.

Use Email to Promote New Episodes

With HubSpot's email tools:

• Create a segment for podcast listeners and fans
• Add forms on your podcast pages to join this list
• Send a short, engaging email every time a new episode drops

Highlight:

• The episode topic
• Who it is for
• Key takeaways or benefits

Make it easy for subscribers to click and listen.

Amplify on Social with HubSpot

From HubSpot's social tools, you can:

• Schedule posts across your channels for each new episode
• Share:
  • Audiograms
  • Quotes
  • Short clips
  • Behind the scenes snippets

Then track:

• Clicks
• Engagement
• Which platforms drive the most traffic to your episodes

So you stop guessing and start posting where it actually works.

Help People Find You with SEO

Treat each episode like a mini SEO asset.

Optimise:

• Episode titles and descriptions with relevant keywords
• Show notes and transcripts so search engines can understand your content

When someone searches for topics you cover, your episode pages in HubSpot can show up as helpful, in depth resources.

Grow Faster with Guests and Cross Promotion

Do not podcast in a vacuum.

• Invite guests who speak to your audience's challenges
• Appear on other podcasts in your niche
• Cross promote episodes with partners or industry friends

Every guest you feature has their own audience. When they share the episode, you get in front of new listeners who are likely to care about the same topics.

Turning Podcast Listeners into Leads with HubSpot

Nice listens are good. Leads and revenue are better.

Use Clear Call to Actions in Episodes

Inside your episodes, do not just say:

"Check out our website."

Make the CTA specific and useful. For example:

• "Download our free checklist on this topic"
• "Grab the template we mentioned in the show"
• "Register for our upcoming webinar on this exact problem"

Point listeners to a dedicated HubSpot landing page with a form. That is where the anonymous listener becomes a known contact in your CRM.

Nurture Podcast Leads with Workflows

Once someone fills out that form, use HubSpot workflows to:

• Send a relevant follow up sequence
• Share more helpful content on similar themes
• Gradually introduce your products or services

You can build different workflows depending on:

• Which episode or lead magnet they came from
• Their role, industry or stage in the journey

This keeps things personal and aligned with what they care about.

Explore Monetisation (And Track It Properly)

You can also look at direct revenue opportunities, such as:

• Sponsorships
• Promoting your own paid offers
• Carefully chosen affiliate partnerships

With podcast ad spending projected to hit 4.46 billion US dollars in 2025, opportunities are growing.

Use HubSpot's campaigns and analytics to:

• Track which episodes or promotions generate leads and deals
• Attribute revenue back to your podcast activity

Being able to show the numbers from within HubSpot makes your podcast much easier to defend and scale.

Wrap Up

Podcasting is not just a fun side project anymore. Done well, it can be one of the most personal, high trust channels in your marketing mix.

When you run your podcast through HubSpot, you move from: "We have a show somewhere on Spotify" to "We have a structured, trackable podcast strategy that feeds our CRM, drives leads and supports revenue."

You do not need to be a podcasting expert from day one. You just need to be consistent, helpful and plugged into the right system.

And honestly, who does not want to turn their podcast into a lead generating machine? If you want to start your HubSpot friendly podcast strategy. Contact us.