Services Display Advertising

Display Advertising

Want to get your marketing in front of your audience? Display advertising is a sure-fire way to keep your product or brand front of mind!

Display Advertising

If your business is running Adwords search campaigns then Display Advertising, otherwise known as Re-marketing, should be number two on your to do list. Display Advertising allows you to share targeted ads in front of a defined audience that has previously visited your website, landing page or clicked your ads as they browse a range of external websites. 

When a user visits your website (or clicks your Adwords) they are “cookied” or tagged. This cookie triggers your ads to follow that user around the web, whether that be on a social media site or on various websites across the internet. So when you're browsing online and see a banner ad for that new weekend outfit you were looking at earlier, it's no coincidence and your phone isn't "listening to you" - that's Re-marketing at it's finest and it genuinely works.

 

Marketing

HOW NBH SETS UP YOUR DISPLAY ADVERTISING CAMPAIGN

01

Strategy & Planning - At this stage, we need to understand your goal for the campaign so that we can plan the strategy. Raising brand awareness, increase abandoned cart sales, increase sign-ups or generate leads are all goals that can be achieved with remarketing.

02

Design - Our designers take the content messaging away and create something eye-catching and animated that will grab your audience and assist you to reach your goals. All of the designs are created to the correct design specs ready for the world to see.

03

Display Set Up - Using the Adwords Display Network we set up your campaign. We select your target audience, your budget and install the tracking cookies on your website or landing page so the ads can do their job. 

04

Optimisation & Improving - The final piece of the puzzle and an often overlooked part of any sort of display advertising is the ongoing optimisation. Your ads can be getting served on a whole range of websites and if they aren't being monitored and optimised you could be throwing your money away.

TOP BENEFITS OF DISPLAY ADVERTISING

01

Targets people who are interested in your brand or product.

02

Increases brand awareness across a whole variety of websites.

03

Significantly cheaper than Search campaigns as you're advertising to people who've already seen your product or brand.

04

Eye-catching and visually appealing.

05

Provides the ability to analyse and understand your audience more accurately.

Display advertising is a sure-fire way to get your brand in front of your audiences' eyes. If you're looking for alternative ways to speak to your audience or bring your existing customers back to your products, then speak with Neighbourhood about a display advertising campaign. 

 

Here at Neighbourhood we can manage your display advertising campaign from start to finish to keep your brand front of mind for your audience!

 
 
 
 
 
 
Display Advertising
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