A greater financial ROI through their paid ads
More qualified leads to enquire about Aeropower flight school
A strategic paid media approach to reach the right people at the right time
Identifying the problem
Looking to grow Aeropowers lead base, Adam reached out to see whether his long-time friend, Trav, could create movement after months of stagnation. With the introduction of Government VET-FEE support recently in effect, Adam knew there would be an influx of pilot students to be, he just needed to reach them. Managing their Facebook Ads internally, Aeropower was working with what little knowledge they had in developing engaging content that attracted and converted prospective students.
Adam tried his hand at setting up a Facebook Ad campaign though the results were disheartening and the campaign attracted unqualified leads at a higher cost per click. Aeropower were spread thin trying to reinvest their internal resources into an underwhelming campaign while trying to service and support non-starter leads.
Understanding there was more to gain than lose from investing in a thorough paid media strategy, Neighbourhood began preparing Facebook and Google Ads paired with an SEM campaign that would assist in an ads-to-website funnel, both educating and enabling leads every step of the way.
Leads in 12-months
Increase in Website Traffic
A sturdy strategy was now implemented that nurtured leads from top to bottom of the funnel through content derived from Aeropowers buyer personas.
This laid the groundwork for a successful paid media campaign, with a 140% increase in website traffic and a 60% increase in overall account impressions. Our brand awareness strategy was successful, reaching a qualified audience that provided Aeropower with 1352+ leads within 12 months.
With our remarketing campaign sifting through the crowd for quality leads, Aeropower began converting genuinely engaged students, contributing to an impressive $1.53m in revenue across the past year.
"The team at Neighbourhood took our marketing/branding and CRM to the next level. We had reached the end of what we could do on our own and the Neighbourhood team picked up our marketing ball and ran with it. I would recommend Trav and the team to anyone looking to refresh and turbo charge their marketing efforts. We look forward to working with the team on our future marketing efforts."
Enabling Aeropower with a healthy balance of paid media tools, the aviation RTO now has a channel that garners quality leads to warrant this advertising investment as a successful one. With a thorough understanding of customer journeys and how best to cater to prospective students, Aeropower is now scaling into other capitals in Australia, as well as extending their training to post-graduate flight instructor training. We're excited to be sitting as co-pilot as Aeropower continues to scale, year on year.