A fully automated sales pipeline that would take care of basic communications and save them time each week
A 3 month lead generation campaign
Extensive lead nurturing to increase conversion rates
Chatbot & Facebook messenger integration
Identifying the problem
Sarina Russo Institute is a Registered Training Organisation educating over 10,000 Australian and International students each year in vocational education and English language courses. Acknowledging that their conversion rate was suffering, and with COVID-19 imminently threatening to affect the livelihood of not just theirs, but companies all over the globe, SRI recognised that time was of the essence in setting up a marketing, sales and service strategy that would see them not just survive, but thrive at a time when the industry of 'learning' was considered insignificant.
Scope of works
SEO & Paid Media
Tailored advertising strategy
Google Ads management
Cold leads campaign
Automated lead nurturing
Sales & CRM
Sales pipeline development & automation
Automated sales communications
Personalised sales chatbot strategy
Overall sales strategy
Surpassed Lead Goals by
Throughout this project, we worked hard with the team at SRI to set them up for not only short term success, but also long term results.
A big part of our focus was on the lead generation strategy in which we were able to surpass our goal by over 45%. That's an extra 95 leads than anticipated across the 3 months.
The automation implemented as part of the sales pipeline means that Sarina Russo Institute are no longer spending time manually sending and replying to emails. In addition to this, the student's journey has been better categorised to ensure that it is one that is as seamless as possible. This has meant less time is required when it comes to working with each new student, with automation filling in the gaps and keeping things moving.
All in all, not only has Sarina Russo Institute gained an exponential amount of leads, their processes have been optimised and reporting has been organised, which in turn has set them up for future success moving forward.
"Finding tech consultancies FOR your marketing solutions is easy. Finding marketing solutions FROM your tech consultancies is not. These guys are MarTech experts that execute on your complete customer journey. Wouldn’t have it any other way nowadays."
The best thing about starting from scratch, is that there's only one way to go and that's up. We were able to set the foundations for SRI to keep improving their practises, keep generating leads and keep succeeding despite any external challenges (or global pandemics) that might get thrown at them. As Sarina says... "See you at the top!".