Content marketing is a strategic process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, drive profitable customer action!
You might be asking what is content? Well, we're glad you asked. Content can be anything from video, to images, a PDF flyer, a written blog, or anywhere that you share information directed at a user or audience. If you want an example of content, head to any of your social media feeds and everything you see from your friends, from brands or from strangers is a form of content.
It's essentially the art of communicating with your prospects without having to sell to them, by pulling them through each section of the inbound methodology through being relevant at each stage of their buyers journey. It's connecting with your audience in any way that you can to instil trust and build a relationship with your customers.
But how can you ensure your content is entertaining and engaging at each stage? Neighbourhood builds content around your buyer personas, the integral steps of your buyers' journey and your brand story, to keep the conversation flowing with your audience - to eventually have you reaping all of the rewards!