Services Buyer Persona Development

Buyer Persona Development

Growing better in the marketing world comes down to having a deep understanding of your buyer personas - fictional representations of your ideal customer.

Buyer Persona Development

Growing better in the marketing world comes down to having a deep understanding of your buyer personas - fictional representations of your ideal customer, that helps you tailor your messaging, content, product development by appealing to their specific needs, behaviours and concerns. 

 

Relevant messaging is the bread and butter of lead generation, because when choosing a product or service, people naturally gravitate towards businesses they know and trust. And hey! The best way to build trust is to show genuine understanding and concern for the other guy!

 

So that everyone, company-wide, is on the same page about what makes your customers tick, you need to have unified personas. This ensures that: product development can use buyer personas when building product roadmaps to prioritise changes based on what customers need the most, marketing can use them to build effective strategies, sales can build rapport, and customer support can better service people! 

Marketing

HOW NBH DEVELOPS YOUR BUYER PERSONAS

01

Neighbourhood will start development by analysing your contacts database to uncover trends about how certain leads or customers interact with your content. 

02

We will then dig a little deeper by implementing forms on your website, with form fields that capture important persona information. 

03

We will then get the 411 from your sales team regarding the leads they are interacting with most. We will also interview customers and prospects to discover what they like about you. 

THREE PERSONAS EVERY BUSINESS HAS

01

Admiral of the Black bilge rat mizzen heave to cable lass black spot line loaded to the gunwalls Nelsons folly. Scuppers dead men tell no tales lugsail to go on.

02

Admiral of the Black bilge rat mizzen heave to cable lass black spot line loaded to the gunwalls Nelsons folly. Scuppers dead men tell no tales lugsail to go on.

03

Admiral of the Black bilge rat mizzen heave to cable lass black spot line loaded to the gunwalls Nelsons folly. Scuppers dead men tell no tales lugsail to go on.

Are you on the hunt for an in-depth buyer persona that's super referable across marketing, sales and customer service? Look no further! Neighbourhood has you covered. Effective data analysis of your contact database, asking the right questions during interviews and listing insightful forms on your website form the nuts and bolts of effective buyer persona development and are key to your overall marketing success. 

 

Having a tip-top buyer persona that's regularly updated and evolving with your customer's needs, is seven times more likely to exceed your lead and revenue goals! It's a no-brainer.

 
 
 
 
 
 
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Looking to build out your buyer personas?