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SEO & Paid Media

Get your brand in front of the right people
SEO and Paid Media

Putting you front and centre for the world to see

So you've created something pretty special and it's time to share it with the right people in all the right corners of the world.

What SEO and paid media services does Neighbourhood offer?

Start synergising a combination of paid and SEO techniques to win more earned media and convert more - these are the tools we apply best practice in:

Google Advertising

Google Advertising

Be the first in line when customers are looking for a product or service solution you can offer when searching on Google, paying for tangible results like website clicks and sales made.

Microsoft (Bing) Advertising

Microsoft (Bing) Advertising

Connecting with relevant audiences and creating personalised experiences to engage and convert your customers at the right time.

Facebooks Ads

Facebooks Ads

Establishing clear goals to achieve your ad objective and grow your brand presence through a dominant platform with over 1.6 billion users, offering you finite performance tracking and easy-to-read reports.

LinkedIn Advertising

LinkedIn Advertising

Guide your audience through each stage of awareness, consideration and conversion by using strategic objective-based advertising whilst allowing you to target unique audiences by industry, job title and more.

SEM Campaign Setup & Management

SEM Campaign Setup & Management

Maintaining and optimising your SEM strategy to discover motivated buyers, promoting greater conversion opportunities by combing several ad networks maximising your ROI.

What other search and advertising services are available?

Remarketing

Offering a second chance to up-sell, convert and retain your target audience.

SEM Campaign Optimisation

Fine-tuning your ads campaign to get you the most out of your ads investment.

On-Page Optimisation (Content)

Optimising your website content to engage and convert more.

On-Page Optimisation (Technical)

Optimising your website technical features to become a high-performing converting machine.

Blog Optimisation

Making sure your blogs rank to be the final destination for users seeking educational content in your niche.

Keyword Research & Optimisation

Finding the keywords your website needs to be front and centre for your target audience.

SEO Research & Analysis

Discovering the information your target audience is looking for, positioning you as the solution.

SEM Research & Analysis

Finding how to make a positive ROI through new ad campaign strategies and target audiences.

We're not big on problems, just solutions

Here are some of the problems that have been thrown at us in the past that we've managed to solve. Any of them sound familiar?

Chat to us

"We've set up a website we're really proud of but we're struggling to get visitors."

"We aren't getting a healthy ROI from our paid ad efforts."

"People are visiting our website but we're struggling to convert them."

"Our blog content is filled to the brim with knowledge and we've put in a lot of time on them, but we just aren't reaching our target audience. "

Which businesses have we helped with SEO and paid media?

View all work
Website Development & SEO

AUSMAR

23.36%

Increase in new deals

7.77%

Increase in website conversion rates

12.37%

Increase in direct traffic

Website Development

GYST

3.6K 

Monthly website visits up from 28 monthly avg prior to working with us

8 Leads

Enquiries in September surged from 1 per week pre‑launch.

100%

Increase in deals month over month

Websites & Integrations

Flight Centre Travel Academy

102%

Increase in Enquiries

22%

Increase in Website Sessions

SEO & Paid Media

Aeropower

1352+

Leads in 12-months

$1.53m

In Revenue

140%

Increase in Website Traffic

Neighbourhood combines technical SEO expertise with data-driven paid media management to drive qualified traffic that actually converts. We audit, optimise, and build SEO strategies that compound over time — while running targeted Google Ads, LinkedIn Ads, and Meta campaigns that deliver measurable pipeline. Everything connects back to HubSpot for full-funnel attribution, so you know exactly which channels and campaigns drive revenue.

Frequently asked questions

What SEO services do you offer for HubSpot websites?

We offer comprehensive SEO services including technical audits, on-page optimisation, content strategy with topic clusters, internal linking architecture, schema markup implementation, page speed optimisation, and ongoing rank tracking. For HubSpot CMS sites, we also leverage built-in SEO tools like content strategy, recommendations, and analytics to maximise organic performance.

How long does SEO take to show results?

SEO is a compounding investment. You'll typically see early improvements in 60–90 days — things like better indexation, improved technical health scores, and quick-win keyword gains. Meaningful traffic and pipeline growth usually takes 4–6 months of consistent effort. Unlike paid media, SEO results compound — the traffic you build today keeps delivering long after the work is done.

Can you manage Google Ads alongside HubSpot?

Yes. We manage Google Search, Display, and Performance Max campaigns with full HubSpot integration. That means every ad click is tracked from first touch through to closed deal — not just lead form submissions. We use HubSpot's ad tools for audience syncing, offline conversion tracking, and revenue attribution so you can see true ROI, not just cost-per-click.

What's the difference between technical SEO and content SEO?

Technical SEO ensures search engines can crawl, index, and understand your site — it covers things like site speed, mobile-friendliness, schema markup, XML sitemaps, and crawl errors. Content SEO focuses on creating and optimising pages that match search intent — keyword targeting, topic clusters, meta data, and content quality. Both are essential — we handle them together.

How do you measure paid media ROI?

We track paid media ROI through full-funnel attribution in HubSpot — from ad impression to closed deal. Key metrics include cost per qualified lead (not just cost per click), pipeline generated, customer acquisition cost, and return on ad spend (ROAS). We build custom HubSpot dashboards so you have real-time visibility into what's working and what's not.

Do you manage LinkedIn Ads and Meta Ads as well?

Yes. We manage LinkedIn Ads (Sponsored Content, InMail, Lead Gen Forms) and Meta Ads (Facebook and Instagram) alongside Google. Each platform serves a different purpose in the funnel — LinkedIn for B2B targeting, Meta for retargeting and brand awareness, Google for intent capture. We build integrated strategies across all channels with unified reporting in HubSpot.

Who is this for?

  • Businesses investing in paid media but can't prove ROI
  • Marketing teams who want SEO and paid media working together
  • Companies with HubSpot who need better traffic-to-pipeline attribution
  • Organisations ranking on page 2–3 who need to break into page 1
  • Teams spending on ads but generating unqualified leads

SEO vs Paid Media: when to use each

Factor SEO Paid Media
Time to results 3–6 months Immediate
Cost structure Upfront investment, compounding returns Ongoing spend required
Traffic quality High intent — organic trust Variable — depends on targeting
Scalability Scales with content library Scales with budget
Attribution Multi-touch (longer cycle) Direct click attribution
Best for Long-term pipeline growth Quick wins and campaign launches

Related services from Neighbourhood

  • Marketing & Growth — Turn your search traffic into leads with marketing automation
  • Websites & Integrations — Build conversion-optimised landing pages and website experiences
  • AI Agents — Improve conversion signals and automate SEO refreshes with AI agents

Related services from Neighbourhood

  • Marketing & Growth — Turn your search traffic into leads with marketing automation
  • Websites & Integrations — Build conversion-optimised landing pages and website experiences
  • AI Agents — Improve conversion signals and automate SEO refreshes with AI agents
180%Avg organic traffic increase (12mo)

Related services from Neighbourhood

  • Marketing & Growth — Turn your search traffic into leads with marketing automation
  • Websites & Integrations — Build conversion-optimised landing pages and website experiences
  • AI Agents — Improve conversion signals and automate SEO refreshes with AI agents
3.2xAvg ROAS on paid campaigns

Related services from Neighbourhood

  • Marketing & Growth — Turn your search traffic into leads with marketing automation
  • Websites & Integrations — Build conversion-optimised landing pages and website experiences
  • AI Agents — Improve conversion signals and automate SEO refreshes with AI agents
$4.2MPipeline attributed to SEO (2024)

Related services from Neighbourhood

  • Marketing & Growth — Turn your search traffic into leads with marketing automation
  • Websites & Integrations — Build conversion-optimised landing pages and website experiences
  • AI Agents — Improve conversion signals and automate SEO refreshes with AI agents
45+Active SEO & paid media clients

Don't just take it from us

FlightCentre-testimonial-logo_black
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SwitchDin
TRIBECA-LOGO

“Working with Neighbourhood for Flight Centre Travel Academy has been an amazing partnership experience from start to finish. Highlights included sticking to all timeframes, flexibility in approach, SEO and SEM advice and a fun team to work with. Enquiry results from the new website have also seen an immediate spike."

Cameron Boyd
General Manager, Flight Centre Travel Group

"If you are looking for an agency that will feel like an extension of your own team, look no further than Neighbourhood! We engaged Neighbourhood to help us with a significant renovation and continued custom build-out of our HubSpot Professional Growth suite, including solutions across CRM, Sales, Marketing, Service and CMS Hubs and the thousands of features these enable! As a rapidly growing start-up -to scale-up evolving business, with teams and operations in Australia and USA, having effective and scalable systems that enable the business and its people to thrive in these conditions has been integral to our success here at Plungie"

James Murphy
Plungie

“The NBH team have been a massive help throughout multiple projects and support requests. They not only helped solve our challenges but also educated us on HubSpot which has allowed us to gain more value from the platform. Thanks, guys!”

Kim Horner
Australian Institute of Fitness
"We found working with Neighbourhood was an amazing experience. You made the process really easy to understand and were very thorough and made sure we covered all bases with our HubSpot account. You guys were really helpful and you made it really EASY!"
Nicole Eaton
Nutra Organics

“Passionate, creative and innovative agency. Very trusting and easy to collaborate with.”

Rebecca Mancini
Mini Australia

“As the CEO of ATDW, I can unreservedly say that working with NBH has been a game changer for our business. They’re uber smart, refreshingly honest, sincerely committed, highly skilled - and most of all they’re a delight to work with.”

Jan Hutton
ATDW
"I've had engagement with other agencies in the past and I would rate Neighbourhood as one of the best experiences I've had with a marketing agency. The quality of the support, the advice that was given, the professionalism as well but also the communication ... we tackled some pretty heavy problems but we managed to overcome them. It also exposed us to some tools we weren't familiar with."
Marcelo Carvalho
SwitchDin

"We've worked with Neighbourhood for 12 months on different projects, the most recent being implementation of HubSpot as our business sales & marketing CRM. There's some complexity in financial services (the sales process doesn't run in a straight line, it's more like a zig zag). The team helped bring the features and benefits come to life, then learnt a great deal about our industry, our business, our team and sales and marketing processes. Big shout out to Geordie for leading the implementation across 4 months. We consider him part of our team. If you're considering Neighbourhood and HubSpot for your business, DO IT."

Lisa Bond
Tribeca Financial
Neighbourhood Digital Agency Contact1300 71 61 41
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