Your web browser does not support iframes, which means that the video Beginner’s Guide to Consumer-Generated Marketing cannot play. Whether you’re looking for recommendations for a new pair of jeans, a vegan chocolate brand, or some awesome new toys for your puppy, where do you turn? If you said...
So you’ve done a tonne of research into business blogging, and you’ve published some awesome content that you really think will elevate your brand and user experience. You’ve linked your new blog post to your audience on Facebook, Instagram, and Twitter, and you’ve included the link in the...
Content marketing is definitely a lesser-known marketing avenue than its bigger, more popular cousins, social media marketing and digital advertising. I mean, content marketing probably buys people rounds at the local bar while PPC takes all the credit. Classic. That’s not to say that successful...
So, you’ve been writing content for your website for a while, eh? But you're here ... so if I were to hazard a guess, I'd say that things are going smoothly and your content’s treating you well, but when you take a peek behind the curtain, there’s not much to write home about. Sure, people like...
Some of you may remember a blog post I wrote last year about Google and Australia's News Media industry going to toe-to-toe. Well, many Australians both at home and abroad got their first taste of hardball from team tech giant when Facebook blocked all access to Australian news media links, sites...
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Social Media Marketing How is social media marketing done? Most things in marketing are about ‘being yourself’... after all, who likes a copycat? Just because another brand uses X Y Z platforms and has great results, doesn’t mean that by copying their social media strategy you’ll have the same...
Imagine a world without creative design. What comes to mind? The gift of the gab? Word-of-mouth? A stale sales pitch? Let’s face it, creating a brand and brand awareness solely around word-of-mouth or sales pitches to influence choices, would be pretty damn hard. It’s also boring. Like hands to a...
The cats out of the bag - blogging is great for business. It keeps you relevant, engaging, and interesting. When done right, blogging is the all in one tool that brings in leads, helps you create a unique presence and establishes you as a thought leader. Not to mention, it doesn’t require a massive...
