Transforming the way we interact with the internet, Chatbots are computer programs that mimic human conversation using artificial intelligence - now considered, 'the new website'.
While they may sound a little hi-tech and obnoxious, people dig chatbots because they can assist them in a variety of ways, including finding products, streamlining sales, influencing purchase decisions and boosting social media engagement. The have become an integral part of every new-world marketer's customer service matrix.
