If you haven't yet been acquainted, welcome to the digital age - where we buy more and more, day-on-day from online stores to fulfil our shopping needs (convenience, don't-cha-know). Gone are the days of lying in bed on a Saturday night after one too many wines, trying to order a personalised...
So much of what we do online nowadays is draining; be it reporting 'that' photo of you from your mum's Facebook wall, proof-reading your edgy friend's online slam poetry or even your phone warning you about the amount of time you're spending online - crikey, it's all a bit much on the old eyes!
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If you've ever attended one of those haughty-taughty networking events, as I have, and wound up sat in the corner, sweating profusely, wondering what in the world a CRM is, allow me to divulge. Customer Relationship Management (CRM) is a strategy for managing your company's...
In my experience, shifting to a new business software option normally falls somewhere on a scale of ‘frustrating’ to ‘extremely, bloody frustrating’. Between working out the little differences, to having to migrate data, to training staff, the whole process can sometimes be daunting...
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Think back to that halloween party you went to when you were sixteen. Oh the mindless dramatics of a teenager - you just wanted to stand out in a costume that fit! Now that you've outgrown your tarty policeman pants, you've got more pressing differentiating matters to deal with - you want to...
Your website is essentially a modern-day high street window, it's the medium through which 90% of your customers will engage with your business and guides their perceptions as to whether your business is hot or not.
Pay-per-click advertising is to modern business what a $5 bottle of wine is to a good night out - essential! If you're a newbie to PPC, you might have a hunch that you need to jump on the bandwagon, but deep down you're really asking yourself, 'Wait, what IS this thing?'
If you've thought of a new business idea in the shower or you're an established business looking to expand your digital footprint with an online store, chances are you've started researching eCommerce platforms and both Shopify and WooCommerce will be on your list.
Social media marketing has become the cornerstone of every businesses marketing strategy so no social network should go overlooked. Although using every social media network is not the best approach, you should at least consider all your options and see which is right for you.
