As anyone who runs a website knows, it's pretty ruthless out there with the competition. Gone are the days of keyword stuffing and other blackhat trickery (the black magic of digital marketing). To rank in a search engine organic results page (SERP) these days, you need to outwork your rivals. And...
Take a seat! Let me ask you this: is your business using predictive lead scoring to identify sales leads while finding ways to convert prospects? If not, then I'm sorry to say that you may be missing out on some of your best prospects in helping you boost sales. Every one of us gets a sales call...
If you’ve ever spent time in the presence of professional marketers (a lovely bunch, we must say), you’ve probably heard the terms ‘inbound marketing’ and ‘content marketing’ being thrown around. While this may sound a bit like a foreign language to the uninitiated, both are vital marketing...
This is going to be the biggest, "back in my day!" moment, but email has and continues to stand above the rest. We're not telling fibs when we say email marketing is one of the most effective marketing methods out there. It’s a star player when it comes to generating return on investment (ROI) and...
Today we’re talking all things inbound lead generation for B2B businesses. Why? Well, here at the 'Hood, we know that 53% of marketers spend half (or more) of their budget on lead generation initiatives … so quite frankly, it'd be rude not to offer some advice. As a B2B business owner or...
YouTube is a great network for businesses and we’re definitely an advocate for it. It helps us market directly to our customers, or potential customers, and reach a large number of people quickly. I mean, it’s the second-largest social network in the world for a damn good reason. In fact, I defy...
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Ooft, we know the feeling – social media can be super daunting. There are so many platforms, demographics, marketing trends, and pitfalls out there. We’re afraid to report that sticking your fingers in your ears and singing ‘lalala’ isn’t an option – social is crucial. Don’t believe us? Just...
Ok so picture this… you’re a site owner and the idea of ‘voice search’ stumbles in front of you. You’re probably considering what was once impossible, to a now daily occurrence of people asking their phone or smart assistant to search for a product, service, or just how to make a Thai dish for your...
If you are a small business owner and are shrugging every time you hear or read the words “brand identity” - then stop right here! Having a brand identity is not the exclusive prerogative of big, world-famous companies, like Nike, Apple, and Coca-Cola. In fact, small businesses just like yours...
Your web browser does not support iframes, which means that the video The Technical SEO Specialist Guide: 12 Tips to Improve Site Ranking cannot play. Congrats... if you too are trying to rank highly on the world wide web through SEO, you've arrived. Feels goooood, eh? ... But how did we...
Raise your hand if you have ever felt personally targeted by an influencer on a social network such as YouTube, Snapchat, and Pinterest? Whether you love them or hate them, influencers are here to stay (and #slay!). Now before you start rolling your eyes (because we all know influencers don’t...
