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The Coronavirus Effect: How Digital Marketers Must Respond

As is life, we are and will continue to navigate through sustained uncertainty, and never has uncertainty been more rife than in 2020 - one week we're fighting ...
Marketing
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Choosing the Perfect CMS for your Website Project: a How-to Guide

Here at Neighbourhood, we sure do bang on about the importance of content - be it why it's so important for your SEO strategy, how it builds trust and loyalty among your target market, how it pushes prospects through your buyer funnel and why it's imperative to your overall success. It's been...

Marketing
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HubSpot CMS vs. WordPress: Your Guide to Making an Informed Decision

One of the biggest questions any enterprise comes up against at their inception is whether they want HubSpot ... or WordPress. And why? Well, the backstage software that you use to create your website actually has everything to do with the main performance. Every content management system (CMS)...

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8 Ways To Repurpose Your Content While Practicing Social Distancing.

Thanks to Covid-19, social distancing is currently the 'fetch' thing to do. This means most people, including marketers, have been designated to their personal home offices for the next coming weeks. So, as many companies will see business slowing down for bit, this is a great opportunity to get...

Marketing
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Which Social Media Platform Your Business Should Focus On (Quiz)

So, you’ve got your content but now you're stuck wondering what to do with it? Should it be in the form of an Instagram story, should you shoot a YouTube video or a write up a blog post like the one you are reading at this very moment. Well, the following test will help you uncover the perfect...

Marketing
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Empathetic Messaging During the Communication Quarantine [COVID - 19]

As brand marketers, business owners, managers and modern-day humans,many of us have not lived through a pandemic, let alone been personally affected by one - these times are certainly trying, to say the least. Millions of us are on lockdown, travel is being restricted left, right and centre and...

Marketing
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Best Practices for Working From Home During Coronavirus Pandemic

Working from home is no longer something we once lusted after for a while at the office, but a harsh reality for many individuals amid the spread of COVID-19. With the government cracking down more and more with social distancing, working from home will become many people's new normal. This new...

Marketing
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The Next Best Thing in Digital: Conversational Marketing 101

If you have ever been in a meeting, you've probably come across that guy. You know, that annoying person who'll forcefully interject into the convo some random personal opinions that has NOTHING TO DO with what you're talking about (I’m looking at you, Shane).

Nowadays, a similar experience is...

Marketing
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How Guest Blogging is Key to SEO Optimisation

As any astute inbound marketer will tell you, blogging plays a key part in strengthening your websites search engine optimisation (SEO). But did you know that Guest blogging can also provide similar SEO benefits?

If you’ve been blogging for a lil moment, you might have even come across this...

Marketing
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How Search Engines Work and Ways to Get Noticed By Them!

Creating content to educate and provide value to people is a crucial element of inbound marketing and SEO strategies are what help get this information recognised. But before we start talking about SEO (search engine optimisation) strategies or even trying to understand SEO as a topic, let's get...

Marketing
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How to Get to Know Your Customer (3 Steps to Buyer Persona Creation)

Inbound marketing at its core, is all about humanising and creating relationships with your prospects. In a world full of virtual conversations and technological interaction, let's face it - we crave getting real. Developing a buyer persona is 100% the best way to understand the relationship...

Marketing
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