Raise your hand if you have ever felt personally targeted by an influencer on a social network such as YouTube, Snapchat, and Pinterest? Whether you love them or hate them, influencers are here to stay (and #slay!). Now before you start rolling your eyes (because we all know influencers don’t...
Picture this... you’re a budding new business owner with a Shopify store, an Instagram account, and a product line to die for. Your primary social media strategy is to post luxurious pics of your products alongside captions such as “Buy me!” and “Get them before they’re gone!”. This strategy is...
In the past couple of years, the popularity of e-commerce has risen to extraordinary levels. Digital stores have gone from being a small niche to a significant part of the global retail chain - and that windfall can mean huge profits for you. Cha-ching! You could basically run a business from...
Your web browser does not support iframes, which means that the video How to Determine the Average CPC for Display Ads cannot play. There's no doubt that online advertising is one of the most effective ways to connect with your customers. Whether it's through your website, social media, or...
Know that warm, fuzzy feeling you get when a customer raves about your brand? Us too - it’s a great motivator! What you may not realise, is that loyal followers have the potential to do much more than boost your ego. Happy customers with strong social media profiles can help spread the word...
Despite representing one of the oldest digital marketing strategies in the book, emailing remains a highly lucrative channel. More than 290 billion emails are sent daily. Blimey! By the end of 2023, this number is expected to reach 347 billion daily emails. Email marketing strategies have...
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Your web browser does not support iframes, which means that the video AdWords Management Services: The What, Why & How cannot play. Are your advertising campaigns falling flat? Perhaps they’re failing to reach key audiences, or you’re unhappy with your return on investment (ROI)? Dare we...
Everywhere you go, display advertising is following you. Splashed across online news channels. On the banner along the top of that clothes website you should really stop buying from. It even pops up in between the farming game you play on your phone. It's used by most platforms without us even...
Your web browser does not support iframes, which means that the video The Sales Funnel: An All-in-One Guide cannot play. At some point in your marketing career you may have come across the term 'Sales Funnel.' If you're anything like me when I delved into the marketing world (and for 99% of...
Your web browser does not support iframes, which means that the video Smarketing: Aligning Sales and Marketing Strategies cannot play. According to the ol' business fables, sales and marketing teams haven't traditionally been best friends. Like Sherlock and Moriarty, these two teams don’t often...
Digital marketing hubs are to marketing teams what toolboxes are to builders, what cheese is to crackers, what a dingy microwave is to every sweaty, clammy chef on Kitchen Nightmares - 100% essential. Not only do they keep a track record of what customers do and their progression through the...
