Fun fact, people aren't all the same. Revolutionary thinking, I know, but bear with me. They aren't the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty ...
Youtube is the home to every type of video content imaginable, from weird cat videos, fail montages, tutorials and how-to videos, all the way to documentaries, amateur tv mini-series to comedy skits.
How often have you made a purchase purely because you saw it in a window (or more likely, on a website homepage), decided then and there that it was screaming your name and bought it? If your self-control is anything like mine, that’s actually how you do most of ...
Books? Archaic. Magazines? Old school. Advertisements in the newspaper? Please! Are we living in the Stone Age? Millennials have the world at their fingertips, 24/7, so you hardly ever see them with traditional mediums anymore. Even computers and laptops are being ...
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We talk a big game about strategising here at Neighbourhood. To be honest, we've done our fair share of getting stuck into work with out spending the time required to strategise (don't worry, that was young, näive Neighbourhood, before we learned how wrong we ...
Marketing Automation has become a bit of a catch-cry in marketing circles over the last few years. While the name itself tends to imply a future where our offices are staffed by those creepy, one-armed robots that build cars; in truth it's a lot simpler and less ...
Presenting a report can be a difficult challenge for many people, whether they’re confident marketing professionals discussing a campaign with a client or a teenager presenting a 10 minute speech on a book that they most certainly did not read, to a classroom of ...
So you’ve been hearing a lot about this whole ‘inbound ...
We talk a lot about speaking to your target audience on their level and communicating on the platforms that they operate on. Well guess what - knowing where they are is just ...
