At some point in your marketing career you may have come across the term 'Sales Funnel.' If you're anything like me when I delved into the marketing world (and for 99% of most new marketers), I had a number of questions come through my head, in particular... what the heck is a Sales Funnel?! ...
Much like interpretive dance on a grand stage or improvised comedy in a rowdy bar - sales is a free-flowing art. But without tact and preparation - is easy to mess up. With many thinking that a job in sales is solely reliant on the number of self-help books you read / number of times you hype...
Losing proposals, and the potential contacts that come with them, to put in plainly - proper sucks. You know full well you've got what it takes to do that job - and do it damn well! But for some reason, the prospective customerwent in a different direction, leaving you to put your proposal and...
Redefining what it means to be a 'one-stop-shop', HubSpot have taken things up a notch with their highly anticipated Shopify integration. For those of you who need a refresher, Shopify is a leading, multichannel e-Commerce platform, designed for small and medium sized businesses, allowing...
If you haven't yet been acquainted, welcome to the digital age - where we buy more and more, day-on-day from online stores to fulfil our shopping needs (convenience, don't-cha-know). Gone are the days of lying in bed on a Saturday night after one too many wines, trying to order a personalised...
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If you've ever attended one of those haughty-taughty networking events, as I have, and wound up sat in the corner, sweating profusely, wondering what in the world a CRM is, allow me to divulge. Customer Relationship Management (CRM) is a strategy for managing your company's relationships and...
In my experience, shifting to a new business software option normally falls somewhere on a scale of ‘frustrating’ to ‘extremely, bloody frustrating’. Between working out the little differences, to having to migrate data, to training staff, the whole process can sometimes be daunting enough to...
In my experience, shifting to a new business software option normally falls somewhere on a scale of ‘frustrating’ to ‘extremely, bloody frustrating’. Between working out the little differences, to having to migrate data, to training staff, the whole process can sometimes be daunting enough to...
If you've thought of a new business idea in the shower or you're an established business looking to expand your digital footprint with an online store, chances are you've started researching eCommerce platforms and both Shopify and WooCommerce will be on your list. When you move into...
So wise, you're looking to create a new website? How do the words 'website design' make you feel? If you're anything like me, it all sounds like a bit of a faff. It's a tale as old as time really, traditional web design is painful, complex, time-consuming, expensive and a guaranteed...
