In a nutshell, Inbound is a philosophy built around helping people. But, how does it work in a marketing campaign, I hear you ask? Well, Inbound is all about how you sell a product, rather than the product itself. It aligns with the way customers think by providing personalised, relevant and helpful experiences - experiences that make them feel valued.
Quite an introduction, right? But, Inbound deserves all of the accolade, because it answers the question, "How would you like to be marketed to?".
In order to create relationships that last and customers that stay, every customer facing team needs to focus on how to contextually attract, engage and delight prospects and customers to continue to build trust.