Social Media Marketing How is social media marketing done? Most things in marketing are about ‘being yourself’... after all, who likes a copycat? Just because another brand uses X Y Z platforms and has great results, doesn’t mean that by copying their social media strategy you’ll have the same...
Imagine a world without creative design. What comes to mind? The gift of the gab? Word-of-mouth? A stale sales pitch?Let’s face it, creating a brand and brand awareness solely around word-of-mouth or sales pitches to influence choices, would be pretty damn hard. It’s also boring. Like hands to...
The cats out of the bag - blogging is great for business. It keeps you relevant, engaging, and interesting. When done right, blogging is the all in one tool that brings in leads, helps you create a unique presence and establishes you as a thought leader. Not to mention, it doesn’t require a massive...
If you've ever tried to patiently explain simple technology to your robo-resistant parents, you know the feeling of overwhelming frustration all too well. …. While I hate to break it to you, learning about API can often induce that same computer - clad confusion. If you were to graze over an...
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When you think of marketing, what’s the first thing you think of? Maybe you go straight to thinking of all the annoying promotional emails piling up in your inbox (even though you did sign up for them…), or the annoying telemarketing phone calls you seem to get and more importantly wonder how they...
Ads can get a bit of a bad rep. I mean... I was quite happy to sit down and watch a Home and Away rerun on the telly, without rudely being interrupted by ads that you can't even skip?! And don’t even get me started on having to fast forward through podcast ads, or having to count to 5 before being...
Lead generation is a bit like... fishing. The days leading up to it, you do all the preparation for a successful day out on the water. You check the weather forecast, get the fishing report for the best location to go, buy the bait, get your gear and load the esky's in the car - all to wake up...
Looking for the key to a successful marketing strategy? While many spend their time manically rummaging through the chest of budgets or blindly trying to unpick the lock of branding, the real treasure sits with the lid wide open ... buyer personas! Buyer persona development is absolutely essential...
