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The Coronavirus Effect: How Digital Marketers Must Respond

As is life, we are and will continue to navigate through sustained uncertainty, and never has uncertainty been more rife than in 2020 - one week we're fighting ...
Marketing
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Inbound: The New Digital Marketing

Have you noticed that the type of content we see nowadays has changed a lot? What I mean by this is its less of a "grasping for straws” approach, where companies will literally tell anyone about their product or service and how it can help them. Rather, the focus is on drawing people to a brand by...

Marketing
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A First-Timers' Guide to Running a Successful Webinar

As you might have just finished implementing a fresh, new content strategy to keep 2020 on its toes, throwing another content form into the mix might not be exactly what your Marie Kondo-style Google calendar has in mind, but trust me; if content is King, webinars are its' gold-encrusted...

Marketing
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Why You're Losing Proposals & 10 Ways to Win Them Back

Losing proposals, and the potential contacts that come with them, to put in plainly - proper sucks. You know full well you've got what it takes to do that job - and do it damn well! But for some reason, the prospective customerwent in a different direction, leaving you to put your proposal...

Sales
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20 Tips for Getting the Most out of HubSpot!

Just like Honey the Labrador who desperately licks her bowl long after she's gobbled up her last biscuit, or grade-fiver Tom who incessantly scrapes his bowl for the very last morsel of his after-school ice cream, in 2020, you need to be making the absolute most out of your HubSpot investment. It...

Marketing
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An All-You-Need-to-Know Guide to Topic Clusters and Pillar Pages

Over the last decade, search engines have been growing up. Once, just a collection of questionable Wikipedia pages you definitely had to double check and a bunch of dodgy, neon sites from the 90's, search engines have now blossomed into an endless, flowing stream of information. Long story...

Marketing
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The Ultimate Guide to Modern Marketing Humanisation

In our crazy digital age, companies are rich with invaluable insight into the thoughts, feelings, needs and desires of their target audience. These insights are the bread and butter of any successful organisation.But as ol' Spiderman so eloquently put - 'with great power, comes great...

Marketing
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Chrome Pulls the Plug on Video Ads - What That Means for Marketers

Long story short - Google Chrome's doing the spring cleaning early - and video ads in short-form videos are next for the digital dustpan and brush. The browser will adopt the latest standards for video ads from the Coalition for Better Ads (CBA), applying to certain pre-roll, mid-roll and...

Marketing
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Personalise your Digital Marketing with Smart Content!

The fast-paced world of digital marketing means that conversations in the industry are often buzzword galore - and hot off the buzzword presses, comes the term 'smart-content'. If you've heard about smart content and you're unsure what it means or you're wondering how you can utilise it to...

Marketing
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The Long-Form Content Revival of 2020

As an inbound marketer, you're comfortable putting yourself in the shoes of your customers, you're a giver beyond words and exceptionally empathetic. But as a 21st century businessperson, it's hard to be this lovely 24/7!Writing content might be something you enjoy doing, but you're desperate to...

Marketing
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How HubSpot's Shopify Integration Empowers eCommerce!

Redefining what it means to be a 'one-stop-shop', HubSpot have taken things up a notch with their highly anticipated Shopify integration. For those of you who need a refresher, Shopify is a leading, multichannel e-Commerce platform, designed for small and medium sized businesses, allowing...

Sales
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Google is Killing Third Party Cookies - What That Means for Marketers

Unless you've been living under a rock, I'm sure you've been made aware of Google's decision to make a fairly monumental change to its Chrome browser, and if not, here's a heads up! Over the next two years, it plans to phase out support for third-party cookies *queue dramatic music*. To...

Marketing
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