Automation is all the rage in business and why the hell not! Absolutely, you should be automating where possible to increase efficiency but nobody really talks about the parts you shouldn't. There's a place for automating customer service, but don't be too quick to rule out the...
Customer Service is Important
Your customer service can say more about your business than your brand personality does. If your brand message is contradictory to your customer service, which do you think you'll be remembered for?
Often in business, we get so caught up in the need and hunt for new customers that it can be easy to overlook the sales opportunities staring us right in the face, retaining existing customers. While the hunt is the most exciting part, it costs between 5-25X less to retain a customer than to...
While website design can be a long, laborious process that we'd prefer to just sweep under the rug, it is a necessary evil when it comes to business. Think about it - if you run a company, big or small, your website is the number one thing you need to get your name out there - because we can...
Taking a leaf out of the book of that pompous, people pleaser you knew in high school, contextual marketing will delight absolutely everyone that comes into contact with your website - but unlike that wide-eyed, scarily nice chick at school, you'll have the coolest and most popular website...
So wise, you're looking to create a new website? How do the words 'website design' make you feel? If you're anything like me, it all sounds like a bit of a faff. It's a tale as old as time really, traditional web design is painful, complex, time-consuming, expensive and a guaranteed vibe-killer....
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The pressure of an impending sales target can chill even the best salespeople to the bone. No one likes to miss a deadline or target, especially when it’s something that is directly tied to your job, or more accurately, a reward. Being intelligent with your target setting and the way you get the...
Let me paint a picture for you. It's the holidays. In the first week you sign up for a gym membership because you have all this extra time and a new-found lust for life! You go for the first few days, but then the general smell and collective grunting start to get a bit much, so you decide the...
We humans value time. We want to do be able to do more of what we love, right? Be it - walking your dog, spending time with friends or minutely tracking the weight gain of your high school frenemies - 'me-time' is precious.
So where do you start with Social Media Marketing? Do you remember when a company on social media was considered being ahead of the curve? When a twitter account and a lack of fear when it came to responding to criticism in 140 characters was all you needed to become beloved by millennials all...
