After its initial founding in 2004, Facebook now sits in all its majesty as not only a major part of my life, your life, and *definitely* Karen from HR's life, but also advertisers' lives. And why not? With more than 3 billion daily active users - the community is definitely there. But with more...
For many Eons, Marketing and Sales have been at odds with each other. You could say they are the Derek Zoolanders and Hansels of the business world. The Team Edward and Team Jacob of organisations. Yet, while this competitive paradigm exists, its existence doesn't make much sense. If you take a...
Any inbound-lingual marketer has been programmed with the knowledge that landing pages are the most indispensable way to convert your website visitors into leads. Despite this, we often forget to ask the right questions and do the right research to ensure those landing pages are appealing enough to...
Wow. What a time to be a marketer. Like most, you're likely finding that marketing in a Pandemic is like trying hit a piñata while blindfolded at your niece’s second bday party. Your customers needs are changing and they are more demanding, which means your audience are looking to your brand as a...
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So you're using the HubSpot CMS and it's going swimmingly, but you're aware that you might not be using it to its full capacity - maybe you've heard rumours ("Oh, you're not using unique HTML titles?" *scoffs*), or you've explored the platform and have come across a portal that might as well be a...
As marketers, we know that sh*t happens; sudden trends or global events divert peoples' attention, or competitors' marketing campaigns get too much hype from your target audience than you originally thought. When circumstances change and peoples needs change consequently (whether they realise it or...
Near the end of March, in the heat of the Covid-19 outbreak and social distancing regulations, LinkedIn’s marketing team found themselves in a predicament. Their team was dispersed and working from home proved distracting, meaning productivity levels were less than favourable. Matters were made...
Here at Neighbourhood, we sure do bang on about the importance of content - be it why it's so important for your SEO strategy, how it builds trust and loyalty among your target market, how it pushes prospects through your buyer funnel and why it's imperative to your overall success. It's been...
One of the biggest questions any enterprise comes up against at their inception is whether they want HubSpot ... or WordPress. And why? Well, the backstage software that you use to create your website actually has everything to do with the main performance. Every content management system (CMS)...
