If you are a small business owner and are shrugging every time you hear or read the words “brand identity” - then stop right here! Having a brand identity is not the exclusive prerogative of big, world-famous companies, like Nike, Apple, and Coca-Cola. In fact, small businesses just like yours...
Raise your hand if you have ever felt personally targeted by an influencer on a social network such as YouTube, Snapchat, and Pinterest? Whether you love them or hate them, influencers are here to stay (and #slay!). Now before you start rolling your eyes (because we all know influencers don’t have...
Picture this... you’re a budding new business owner with a Shopify store, an Instagram account, and a product line to die for. Your primary social media strategy is to post luxurious pics of your products alongside captions such as “Buy me!” and “Get them before they’re gone!”. This strategy is...
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Your web browser does not support iframes, which means that the video How to Determine the Average CPC for Display Ads cannot play. There's no doubt that online advertising is one of the most effective ways to connect with your customers. Whether it's through your website, social media, or another...
Your web browser does not support iframes, which means that the video Your all-in-one guide to affiliate marketing on social media cannot play. Know that warm, fuzzy feeling you get when a customer raves about your brand? Us too - it’s a great motivator! What you may not realise, is that loyal...
Despite representing one of the oldest digital marketing strategies in the book, emailing remains a highly lucrative channel. More than 290 billion emails are sent daily. Blimey! By the end of 2023, this number is expected to reach 347 billion daily emails. Email marketing strategies have...
Your web browser does not support iframes, which means that the video AdWords Management Services: The What, Why & How cannot play. Are your advertising campaigns falling flat? Perhaps they’re failing to reach key audiences, or you’re unhappy with your return on investment (ROI)? Dare we say...
Everywhere you go, display advertising is following you. Splashed across online news channels. On the banner along the top of that clothes website you should really stop buying from. It even pops up in between the farming game you play on your phone. It's used by most platforms without us even...
