Services Landing Page Development Services - Australia | Neighbourhood

Landing Page Development

Landing page development helps increase conversions on websites. We at Neighbourhood make developing landing pages quick, easy & effective. Get in touch today!

Landing Page Development Services - Australia | Neighbourhood

Largely under-utilised by marketers, landing pages are an indispensable tool at the core of every inbound marketer's lead generation efforts. A good landing page will target a particular audience, and get them to download a content offer (eBooks, white papers, webinars, etc.) or even redeem other marketing offers like deals, free trials, etc. 

 

The great thing about landing pages is that by targeting your audience and offering them something of value, you'll capture information about who they are and what they've converted on!

 

Marketing

HOW NBH SET UP YOUR LANDING PAGES

01

Neighbourhood works with you to plan the layout of the landing page content based on your goals and audience. Content is key for landing pages so we ensure your content is presented in a way to maximise your opportunity to capture your audience's information.

02

We plan using a wireframe, which is a barebones layout of the functional elements so you get an idea of the page's structure and functionality. Our designers then take the wireframes and design your landing page in line with your brand guidelines. 

03

Once the designs have been approved our developers build your landing pages in whichever platform your website is on including Hubspot CMS, WordPress and more. Depending on the goal of your landing page we assist you with optimising the landing page using data and split testing.

IMPORTANCE OF LANDING PAGES

01

Landing pages easily generate leads, by sending leads to a page with hidden navigation rather than the homepage, instilling focus and increased chance of conversion. 

02

Landing pages also collect demographic information about your prospects to understand what types of visitors / personas are converting, while also giving your sales team baseline info about leads before they reach out.

03

Landing pages offer insights into the effectiveness of your marketing offers by tracking and analysing the metrics associated with your landing pages. This gives you powerful insight that can help you optimise and improve your marketing. 

Here at Neighbourhood, we can vouch for the fact that the more landing pages you have, the better - it means you'll have more opportunities to convert visitors into leads

 

The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up. This is where we come in! Using HubSpots Landing Pages Tool we will give you a hand with setting up a portfolio of landing pages to integrate with your campaigns, and provide you the tools and tips for effective landing page creation and setup in the future. 

 
 
 
 
 
 
Landing Page Development
Keen to get started with landing pages?