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Emesent

From WordPress to Global CMS: How Emesent Turned Their Website from a Source of Friction into a Marketing Asset

Untitled design (36)
Services Used
HubSpot Onboarding & Support Websites & Integrations CMS
Solution
Website Migration & CMS
Project Manager
Harry Spicer-Short
Project Location
Australia
Project Goals

Emesent builds autonomous drone platforms and LiDAR mapping solutions for the places humans can't safely go — underground mines, active construction sites, and emergency response zones. A CSIRO spinoff operating across seven language markets, their HubSpot CRM was central to their go-to-market operation. Their website sat completely outside it - on WordPress, managed by an external agency, disconnected from every contact record and attribution model the business depended on.

 

 
Tools Used
HubSpot-Logo Weglot-Machine-Translation-Research wordpress fathom 376585 Claude_AI_logo.svg

Their wants

01

A website their marketing team could update and publish without relying on an external agency

02

Their website connected to HubSpot CRM so web activity fed directly into the sales pipeline

03

A single platform to manage content across all seven language markets, cleanly and consistently

04

To eliminate the cost of a separate WordPress maintenance retainer entirely

Their needs

01

A clean, accurate, like-for-like migration from WordPress to HubSpot CMS - zero content loss, zero SEO regression

02

A multilingual architecture keeping CRM data and lead attribution intact across every region

03

Their existing client portal migrated and connected to HubSpot contact properties for the first time

04

A structured handover programme leaving the team fully independent at close of engagement

Identifying the problem

Emesent had invested heavily in HubSpot. Their contacts, pipeline, and deal data all lived there. And yet their website - every visit, every demo request, every resource download, sat on WordPress, completely cut off from all of it.

Every content update meant a ticket to an external agency - a wait and an invoice. Katie Koss, Head of Platforms, had used HubSpot CMS before and knew exactly what they were missing: "It just made no sense to keep the two separate when we rely so much on the integration between the two for all of our marketing operations."

Across seven language markets, the migration complexity compounded - inconsistent translations, fragmented workflows, duplicate form structures that would shatter CRM attribution if mishandled. The risk wasn't just downtime. It was lost SEO equity, broken lead tracking, and a multilingual content operation that would take months to untangle.

Scope of works

CMS Hub

  • Full site migration from WordPress to HubSpot CMS. Every page, blog post, resource, and file asset moved accurately and completely.

  • Rebuilt on drag-and-drop templates - marketing team publishes independently, no engineering required.

Content Hub
  • Full content library structured within HubDB.
  • Custom database-driven modules for product specs and resource libraries -complex technical content manageable by marketing without code.

 

 
CRM

  • Existing gated client portal migrated from a subdomain into HubSpot, connected to contact properties for the first time.

  • Access now controlled by CRM data automatically.

     

Weglot (Multilingual Integration)

  • Integrated across all seven language markets with manual review workflows for technical accuracy.

  • Single unified form approach across all languages - protecting CRM data quality and attribution across every region. 

SEO & AEO
  • Comprehensive URL redirect mapping preserving SEO equity from the WordPress domain.
  • Native SEO and AEO guidance unlocked post-migration - unavailable on WordPress.

The Plan

  • Phase 1 | Jul 2025
  • Phase 2 | Aug–Oct 2025
  • Phase 3 | Oct–Nov 2025
  • Phase 4 | 20 Jan 2026
  • Phase 5 | Jan–10 Feb 2026

Phase 1 | Jul 2025

  • Discovery and scoping

  • Site architecture mapped

  • Migration priorities confirmed

Phase 2 | Aug–Oct 2025

  • HubDB modules

  • Page templates

  • Weglot integration built pre-migration


 


 

Phase 3 | Oct–Nov 2025

  • Page-by-page migration

  • URL redirect mapping

  • Structured UAT with cross-functional team

 


 

Phase 4 | 20 Jan 2026

  • DNS cutover coordinated with Emesent IT

  • Zero downtime

Phase 5 | Jan–10 Feb 2026

  • Language switcher finalised post-launch
  • HubDB workshop delivered
  • Full platform handover
https://www.emesent.com/

The Strategy

  • Redirect mapping as a first-class deliverable
  • Single form across all languages
  • Portal migrated, not rebuilt
  • Training as the final deliverable

Redirect mapping as a first-class deliverable

The migration was the opportunity - not just to move, but to connect.

  • Every URL mapped and validated before go-live.

  • SEO equity preserved.

  • Organic traffic protected.


 


 

Single form across all languages

  • Duplicate forms per region would have fragmented CRM data.

  • One unified approach meant the migration made the CRM cleaner, not messier.

Portal migrated, not rebuilt

  • Connected the existing client portal to HubSpot contact properties during migration so CRM data controlled access automatically at launch.

Training as the final deliverable

  • The engagement didn't close until the team operated everything independently.

  • HubDB workshop and CMS enablement were the final milestone, not an after thought.

     

Emesent - Japonese

The Results

7

languages markets on one platform

 

0

downtime on DNS cutover

100%

on time and on budget

7 Language Markets. One Platform. Zero Content Loss. Every page, redirect, form, and resource migrated accurately across seven languages. CRM attribution intact from day one. The marketing team publishes globally from a single HubSpot dashboard - no agency, no tickets, no waiting.

Zero Downtime on DNS Cutover. The live switchover on 20 January 2026 was undetectable to the wider business. Stuart, Head of Marketing: "Nobody even noticed it happened. It just was there, done, working." Every redirect validated in real time. No broken links. No lost traffic.

100% On Time. On Budget. Five phases, multilingual build, cross-functional UAT, post-launch module additions. Delivered exactly as scoped.

 

The Impact

Surely something will go wrong eventually....? Nope. Nothing ever went wrong. We are so glad we chose Neighbourhood to handle our website migration project. Moving our site from another platform to HubSpot had the potential to be nerve-wracking and full of bugs, but our experience with Harry and the Neighbourhood team proved the complete opposite. They were efficient, professional, and delivered what they promised - on time and on budget. Neighbourhood will certainly be the go-to for our next HubSpot project.

 
Katie K
Head of Platforms | Emesent

Conclusion

Zero downtime. Zero content loss. SEO preserved. CRM connected. Seven languages. Five months. On time, on budget.

The agency dependency is gone. The team is independent. The data flows clean.

That's what a migration done right looks like.

Ready to make HubSpot work as hard as your team does?
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