1300 71 61 41Renaissance
$8K of ad spend. $8.2M of pipeline. Four Hubs working as one platform.
Services Used
Project Manager
Project Location
Australia
Services Used
Solution
Multi-Hub Implementation
Project Manager
Project Location
Australia
Project Goals
Renaissance Retirement Living is a privately owned retirement village in Victoria Point, Brisbane, home to ~475 residents.
The engagement goal: replace four disconnected agencies with one HubSpot platform Renaissance could run themselves. Get Marketing, Sales, CMS, and Operations Hubs working as one connected system, and turn the Information Day campaign into a closed-loop pipeline engine, measurable from ad click to settlement.
Tools Used
Their wants
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One partner, one platform. No more juggling four agencies that didn't talk.
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Their needs
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Identifying the problem
Renaissance had been on HubSpot for years but using maybe 10% of it. The Hubs weren't talking. Marketing didn't know what Sales was doing. The website sat outside the CMS Hub. Operations was non-existent - no custom properties, no data sync, no single source of truth.
Celia called the pre-NBH state "constantly doing ad hoc things every which way" - no strategy, no momentum. Four agencies each touched one part of the platform. None stitched it together.
Information Days had inconsistent attendance and unqualified leads. People rocked up thinking it was a rental village. Settlements weren't trackable to the campaigns driving them. The fix needed all four Hubs in sync.
Scope of works
Marketing hub
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Nurture workflows rebuilt on lifecycle-stage logic.
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Information Day campaign rebuilt as one orchestrated push across email, paid, and social: pre-event, day-of, no-show, post-event.
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Three persona nurture paths.
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AI Content Assistant drafts sequences at scale.
Sales Hub
- Bespoke 10-stage pipeline mapped to a retiree's buying journey: New Lead → Contacted → Site Tour → Information Session → Waitlist → Application → Signed Contract → Settlement → Resident.
- Breeze Copilot summarises deal activity.
The Plan
- Audit and Architecture
- CMS Hub Rebuild
- Marketing and Sales Hub Rebuild
- Operations Layer and Paid Media
- Team Enablement
Audit and Architecture
- Portal audit across Marketing, Sales, CMS, and Operations Hubs.
- Existing workflows torn down. Cross-Hub data model designed from scratch.
- Migration sequence scoped with the Renaissance team.
CMS Hub Rebuild
- Renaissance website rebuilt inside HubSpot CMS.
- Every page connected to the CRM.
- Two buyer-journey architectures wired into navigation.
Marketing and Sales Hub Rebuild
- Nurture workflows rebuilt on lifecycle-stage logic.
- 10-stage Sales pipeline mapped to the retiree buying journey.
- Cross-Hub triggers wired so a Marketing form fill fires the right action in Sales.
Operations Layer and Paid Media
- Custom property sync built in Operations Hub to unify data sources.
- Google Ads launched and optimised against settlement data, not clicks.
- Single-view dashboards: ad spend → attendance → settlement.
Team Enablement
- Fortnightly HubSpot training with the Renaissance team.
- Workflow changes documented so the team owns it.
- Janine runs the platform day-to-day.
The Strategy
- Consolidate Onto One Platform
- Build the Information Day as the Closed Loop
- Use HubSpot AI for the Grunt Work
- Spend Against Intent, Not Clicks
- Build for Team Independence
Consolidate Onto One Platform
- Replace four agencies with a single HubSpot system.
- Wire Marketing, Sales, CMS, and Operations into one source of truth.
- Eliminate handoffs, orphan data, and broken attribution.
Build the Information Day as the Closed Loop
- Every Hub points at the Info Day, and measures back from it.
- Track every click, form fill, attendance, and settlement against the same campaign.
Use HubSpot AI for the Grunt Work
- Breeze Copilot to accelerate workflow rebuilds across Marketing and Sales.
- AI Content Assistant to draft nurture sequences across the three personas.
- ChatSpot to give Janine and Celia plain-English access to the CRM.
Spend Against Intent, Not Clicks
- Target Google Ads at keywords retirees and their adult children actually search.
- Optimise spend against attended Info Days and settlement data.
Build for Team Independence
- Train the Renaissance team on every change made to the platform.
- Document workflows so nothing depends on agency memory.
- Hand over capability, not dependency.
The Results
$8.2M
In sales pipeline from one connected platform
4
Hubs running as one closed-loop system
1,025x
Return on Google Ads spend
Every ad dollar now has a settlement attached. Sales aren't guessing where pipeline comes from. Settlements directly attributable to Info Day attendees, a first for Renaissance. Lead quality lifted sharply: tyre-kickers replaced by qualified prospects. Janine and Celia run HubSpot themselves now. Celia: "You're not getting bogged down in a lot of that grunt work, we're getting your experience and learnings more."
Prospects arrive at Info Days already understanding what a retirement village is. Smoother journey from first ad click to move-in. Celia, in her own words: "The significant increase in qualified leads and the outcomes from our information sessions is of a very high value for us that we have not experienced before."
The Impact
The strategy is working - we can see it, and so can the numbers.
Natalia and the team at Neighbourhood have taken our marketing to another level. Our Information Days have hit record attendance, our paid ads are generating a real pipeline, and we finally have a proper multi-channel strategy that's actually firing. Natalia is proactive, data-driven, and always one step ahead - we show up to the QBR, and she's already solved the problems we didn't know we had. Highly recommend.
Conclusion
Renaissance came to us paying four agencies to touch one underused platform. The fix wasn't a better agency, it was consolidation. Four Hubs, one connected system, one team trained to drive it.
$8K of ad spend turned into $8.2M of pipeline. Deeper win: Renaissance own the platform now, and the next quarter's growth is already mapped out.
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