A brand spanking new brand
A website to educate and sell lil' off the top products
A brand that reflects Jules' personality and communicates his hair training services
An e-commerce website that can help lil' off the top grow sales in product and training sessions.
Identifying the problem
Just like the creator himself, lil’ off the top had to be fun and hip as hell. A boring brand wasn't going to cut it, so we built a brand that used Jules’ personal style to create an off-the-cuff, hand-drawn aesthetic – mimicking the style notes and drawings we might usually receive from Jules in briefs.
Growth in YouTube Subscribers
(in the first 3 months)
Growth in Video Views
(in the first 6 months)
Students Trained by LOTT
Lil' off the top saw major traction after launch, and continues to be a major resource for beginner (and not-so-beginner) hairdressers to this day.
The brand drew in over 120 successful students over the first 6 months, as well as 9 professional, affiliate hairdressers to act as their teachers.
Online, the video content was a hit, encouraging almost 9000 subscriptions to Jules' channel, and over 1.8m views across all of the videos.
In 2019, Jules was named Hair Expo's Educator of the Year for his work with lil' off the top.
"The dudes at Neighbourhood are rad, they helped me develop our training platform, website, online store and making us look f*cking unreal at the same time. big love to them all, thanks guys x"
Lil' off the top has continued to be a powerhouse in the hairdressing industry as it helps to teach new generations of hairdressers everything they need to know. Neighbourhood has continued to aid not only in this growth, but in further business ventures with Jules, such as joebloe.