Australian Institute of Fitness
2022 HubSpot Impact Award
A solution that encompassed instructional design that delivered intuitive content and reporting functionality
Personalisation through dynamic content at each stage of the users journey offering a memorable UX
Automation that was personalised for the end-user whilst offering efficiency in internal operational processes
Build an inbound, optimised website that attracted and converted
A synchronised HubSpot ecosystem to alleviate the need for developers through API integration, HubDB and workflows.
Automating engaging, dynamic copy that targeted individual buyer personas without the need for sure human interaction
A CMS migration that clearly demonstrates Fitness Networks premium subscription offering
Develop design and functionality, while implementing custom features to help the brand differentiate itself and convert more subscriptions
Identifying the problem
A frequent Neighbour in the 'hood, Jess from AIF knew the Network website was their most important salesperson, essential for communicating their brand identity and values. The old website lacked an intuitive UX strategy which didn't reflect the quality of educational content that lived in Network. The lack of educational content or means to nurture site visitors meant that the website was bottle-necking the rest of the sales team from the first customer touchpoint.
A poor UI not only impacted the end-user but made the ability to optimise the site extremely difficult. Over 50 courses meant more than 50 single pages - some courses requiring several. The inability to mass-edit and collate all courses into one page made the Network website difficult to navigate, as well as manage.
Hours Required to Manage Subscription Systems & Logic
Time Reduced Cross-departmentally
A previously impersonal website now created a personalised UX through a variety of third-party integrations to harbour Network's educational content.
Implementing HubDB with Matrix LMS proved to be a success with content for back and front-end users now living on a single interface, overall saving cross-departmental time by 70% when looking to set up new courses and make dynamic content changes.
The synergy between the API integrations, HubDB and Chargebee now meant 0 hours are required to manage subscription systems and logic. The impact HubDB has on Network is huge - complex coding that doesn't compromise user accessibility. With an intimidatingly large amount of dynamic scripts developed for buyer personas, these integrations backed by automation made sure the right content was delivered to the right user at the right time, all on a sleek UI offering exceptional UX.
"We engaged Neighbourhood for their expertise concerning HubSpot Sales & Marketing optimisation. The team are a wealth of knowledge, energy and pure optimisers. If there is a quicker, better way to do something in HubSpot, I am confident they know-how. They are providing our Sales and Marketing teams with more intelligence and we are looking forward to rolling out more projects with them and seeing the results."
Neighbourhood are fortunate to work with clients like AIF who are forward-thinking and are always looking to push the parameters of best serving and growing their customer base through the power of HubSpot. This project continually developed to become bigger after every engagement with Jess and the team and the result is a clean, user-friendly website that attracts, engages and delights at every touchpoint.