Now I'm going to go out on a limb here, and say that lead generation is pretty important to you - as it is to us! Let's recap though - what exactly is lead generation?
Well, a lead is a person who has expressed interest in the product or service you offer. So lead generation is just meeting more of these cool people. There's a number of ways to attract more people to your website from the free organic options such as SEO and content marketing to the quick win paid options such as CPC, Google Adwords and social media paid advertising.
Neighbourhood recommend using a combination of both unpaid organic strategies and paid options to ensure you've got a steady flow of leads. Start with paid in order to get some quick wins and new business and slowly taper to a more organic strategy in the long-term.
Lead generation strategies are essential in business because they generate traffic to your websites, which you can turn into customers with some swish sales processes in place.