HubSpot support and best-practice recommendations for efficiencies and optimisations
To help their team work more effectively on the tasks that would produce the biggest impact for the business, in less time and with less manual input
A clearly defined sales process within HubSpot to provide consistently supportive experiences for the Nutra Organics team and the end-user
Holistic reporting that is simple to use, analyse and display
Identifying the problem
Smashing their sales goals year on year in excess of 50%, there was no question that Nutra was growing like there's no tomorrow. But as their orders grew, so too did the inefficiency of their process. Recognising this, Brad Hooker, certified chiller (and CRO) from Nutra Organics reached out to Neighbourhood - on the lookout for someone to assist them in better defining the stages of their sales process to support their wholesale, eCommerce and distributor team.
Airing his frustrations with Trav, Brad explained that they were operating under an unclear sales process, affecting the consistency of interactions, confidence when dealing with clients and ultimately; their bottom line. He also said that when they were dealing with a B2B client, their Shopify Integration was associating new Deals created in Shopify to contacts in HubSpot - when they needed the deal to associate with a HubSpot Company to allow reps to get a full picture of historical purchases and interactions. Alongside their convoluted sales processes, reporting had become a mundane and excessive manual task cross-departmentally. Resources were already spread thin as they rapidly scaled, they didn’t have the capacity to be continuing to report daily in Excel.
After conducting a full HubSpot audit, we could corroborate Brad’s frustrations by the unsuccessful usage of Automation, Sales and Contacts combined. Understanding their gaps, Neighbourhood set out to nourish Nutra’s processes with a Sales Bootcamp.
Increase in Revenue
Increase in Deals
Increase in Average Order Value
Once a convoluted process; our partnership with Nutra created much-needed clarity. Our sales-enabling automations provided reps with better visibility on deals and newfound consistency that improved the experience for all stakeholders - all contributing to an 11.9% increase in revenue and a 4.6% rise in average order value.
Alongside this, our win-back nurturing sequence for lost clients built inside Marketing hub formed an added crutch that gave our sales strategies a backup leg to stand on - attributing to an increase in the overall deal count by 7.3%.
Neighbourhood are excited to see Nutra's sales process deliver results as solid as their products. Support cross-departmentally from consistent internal operations has nurtured leads more efficiently and continues to support Nutra as a leading health and wellbeing brand.