A CRM and marketing software that could hold their contacts, facilitate email communications and assist their sales team in closing deals
Comprehensive lead nurturing to encourage movement of their leads through their buying stages
Design support on landing pages and emails
A marketing/sales alignment SLA to better define the stages of their buyers journey
Reporting on the conversions and numbers on movement of contacts from lead to MQL status
A mindful Inbound marketing strategy that would generate well-educated and sales-ready leads
Identifying the problem
LDK Healthcare’s primary focus when they first approached us was to better communicate to their prospects what made them the right choice when it came to selecting a senior living facility. Obviously the product they’re selling is a huge investment, not just financially but also emotionally, so that communication was rightfully prioritised.
On top of that however, we saw that there were inconsistencies within the business on how the leads and contacts were classified, with marketing and sales both having complicated, multi-stage funnels that weren’t being utilised efficiently. On top of this, their contact base had quirks that led to difficulties in the data, such as multiple family members being a part of the decision making process for a single potential resident, and multiple potential residents sharing an email address. These issues required custom solutions and work-arounds so that the staff at LDK could work more efficiently and effectively, without having to rely on manual data entry.
Scope of works
Marketing & Growth
Email marketing (design & development)
Marketing & sales alignment
Sales & CRM
Advanced sales pipeline development
Reporting dashboard setup & implementation
MoM Increase in Traffic Growth
MoM Increase in Leads
As LDK Healthcare grows closer to being able to start actively selling their properties and operating their villages, our work has simplified the marketing and sales processes significantly. Our developments to the initial stages of the customer journey have streamlined the lead acquisition process considerably, and the reporting data we provide is used throughout the business to track how things are moving.
While the business is yet to begin actively making sales (pending construction of the village), we have set up a solid, scaleable foundation that will be able to manage their growing contact base in the lead up to launch. Our new marketing & sales SLA means that there is an internal consistency on journey stages and lead quality, while our work on lead capture has cut down on the time staff need to spend cleaning up or manually editing data.
"The team at Neighbourhood have helped us navigate the journey in starting up a new business and building a CRM. At no point have we felt as though we are dealing with a big business, we are dealing with a family. Neighbourhood are extremely responsive and are extremely talented solution creators. I have thoroughly enjoyed working with the team and would recommend others to take the opportunity to work with them. As a prior user of Salesforce I would never go back as HubSpot mixed with Neighbourhood support has delivered beyond our expectations."
Moving forwards, our work with LDK is only growing stronger as we work to implement even more powerful and comprehensive reporting with new integrations, simplify the purchasing process even further and work to continue optimising with automations that replace manual efforts. As LDK continues to grow and expand, we are excited to ensure their system keeps up and maintains the level of professional, personal communication with their community that they've come to expect and love.