Help in increasing Sales, predominantly through the development of an e-commerce website
Help in setting up a HubSpot instance to manage all marketing and sales communications moving forwards.
Nurturing sequences that encouraged their leads to learn
A knowledge centre that could teach people about hair loss as well as provide treatment options, located on their website
Identifying the problem
We pretty quickly realised that joebloe was in need of a little more than just a website and some marketing software. Their company was especially interested in developing a relationship with their customers, as their product was subscription-based and therefore part of a much longer sales cycle than most. They also prided themselves on their easy-going and casual communication with their customers, something that we thought we could definitely help encourage.
What we recommended to joebloe was that not only should their website exist as an online store, but also become a knowledge centre for all things hair loss. We could build on this theme of education with nurturing tracks in their marketing as well, sending customers information and knowledge about hair loss so that they saw value from the brand beyond just their products and kept coming back. On top of this, we encouraged extensive post-sale communication with members, encouraging the development of a support system that was never more than a couple of minutes away.
Scope of works
Marketing & Growth
Branding & design
Sales & CRM
Lead nurturing automations
Integration with Shopify, Bold and more
MoM Traffic Growth
MoM Increase in Leads
MoM Customer Growth
Thanks to our efforts, joebloe’s first few months on the market were a huge success. Social campaigns saw the development of a considerable pool of leads, while the site and connected e-commerce tracking all functioned exactly as hoped. These initial actions were soon followed by the implementation of our nurture strategies which have operated since, minimising the drop-off rate and maintaining the interest of our customers.
The effectiveness of the structures we’ve put in place meant that we also got the opportunity to work on some physical media for joebloe - an information booklet, packaging and more.
What appealed to joebloe the most about the work we put into their brand was that we comprehensively approached each stage of their buyer’s journeys. Instead of focusing on specific tasks and little wins, we assessed the entire flow and optimised the whole thing at once. This has lead to a continuing relationship with the brand that continues to flourish to today, including plans to handle the development and release of an upcoming sibling brand.