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Healthworks Fitness Centres

Growth, Gains & Revenue

Healthworks NBH
Services Used
Marketing & Growth Websites & Integrations
Solution
Sales Automation
Project Manager
Trav White
Project Location
Australia
Project Goals

Healthworks fitness centres are a boutique gym and fitness chain which originated in Brisbane. Starting in 1986, Healthworks has grown from one location to twelve across South-East Queensland specialising in a more intimate and personalised approach to gym and training. The team at Healthworks in Hendra approached Neighbourhood in early 2019 to design and develop a new website that aligned with their brand and could automate their online sign-up process. 
Tools Used
WordPress-Logo woo comm less bottom space Google Ads Facebook Ads

Their wants

01

A fresh, up-to-date website

02

Way for new members members to sign up online and completely customise their own membership

Their needs

01

A website that was in line with their marketing content and reflected the affluent suburb of Hendra

02

An automated new member process that didn't require a sales person every step of the way

03

The option for class add ons to a subscription payment model

Identifying the problem

Hendra Healthworks did not believe the group website reflected their marketing content or was representative of the clientele that lived in the suburb of Hendra. Their online new member sign up process was clunky and required attention from a sales person which meant an increased customer acquisition cost. What we delivered was a website built for 2019 with all the bells and whistles including complete automation, which meant no need for extra sales staff and meant fast tracking potential members. 

Scope of works

Marketing & Growth

Google Ads management

Facebook Ads management

Instagram Ads management

Remarketing

Websites & Integrations

Custom WordPress development

Custom WooCommerce development

Custom API integration

The Plan

  • Website Design & Development
  • API Integration
  • Sales Automation

Website Design & Development

  • Hendra Healthworks' old website was dated and they did not believe it reflected Hendra or the surrounding suburbs. When updating the design of the website we knew it had to be clean, modern and it had to do its job of attracting and capturing new members.
  • The result is a new website that is functional, stylish and a strong reflection of the Healthworks brand.

API Integration

  • A major challenge we faced was integrating Healthworks' recurring debiting system, Debit Success, with WordPress and having it function correctly. The issue was that it had to be set up in the form of a weekly subscription but flexible enough to allow members to add features into their cart at the click of a button such as Pilates or Creche.
  • This is a feature that previously was not possible while using Debit Success and WordPress. Our in-house developer team found a solution, which resulted in a new seamless way for members to completely customise their subscriptions with no need for sales assistance.

Sales Automation

  • Hendra Healthworks wanted to put a focus on new members signing up online. The old website had a signup process that was a little clunky, it didn't flow and meant a salesperson would still need to reach out to the potential customer to confirm details and finalise the subscription. Using the design of the new website to help the process flow and with the integration of Debit Success, Neighbourhood was able to deliver a new system that required no need for sales team intervention. This update has fast-tracked sign-ups and lowered their customer acquisition cost.
AIF Website

The Results

40%

Traffic Increase

35%

Increase in New Leads

21%

MoM Revenue Increase

From start to finish the new website was rolled out within four weeks which produced quicker results than your average 8-week challenge. Now with a quality website and lead generation strategy implemented, Hendra Healthworks is spending more time selling to new customers, more time doing what they do best in the gym and less time prospecting.

"The Neighbourhood team really helped our club scale up to be one of Brisbane's best Health Clubs. Our leads are able to now sign up to our gym online without having any member of the sales team get involved. We are now seeing a steady amount of leads come in month to month which has attributed to the growth in our club. I would highly recommend Neighbourhood, they have been great to work with and always had return on investment in mind when coming up with our game plan."

Jared Ramondi
Healthworks Fitness Centres

Conclusion

The new website has allowed Hendra Healthworks to align their brand and marketing with their offering. The new member sign on process has allowed the cost of sales staff to be reduced and they are seeing 30 new members month on month. Hendra Healthworks have been so happy with their new website that we are now in the works of updating the remaining of the Healthworks group websites across eleven locations. We've also been working on some lead generation for the Hendra gym, managing their Facebook Advertising, their Google Ads and remarketing. 

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