Help with increasing traffic to their website
Help capturing and qualifying leads as a result of the traffic
A digital marketing plan that focused on increasing the quality of visitors to the website resulting in more qualified leads
A lead capturing strategy to ensure they could properly capture interested visitors information
Identifying the problem
BMW approached Neighbourhood to attract more traffic and new leads to two of their dealership sites, one on the Gold Coast, the other being their Motorline dealership. Using social advertising and targeted offers was crucial to increasing leads for this upmarket car dealership. We analysed past customer data and the company’s persona information to create lookalike audiences and psychographic targeting strategies, which saw a large uplift in leads and the quality of those leads.
New Monthly Website Visitors
Increase in Leads
With the use of targeted paid media and custom designed landing pages, BMW across two locations saw an increase from 7,000 to 7,500 monthly website visits. The real gem in the crown of the results was the 10x increase in leads per month which was accomplished within two months.
"Passionate, creative and innovative agency. Very trusting and easy to collaborate with."
Understanding BMW's audience and using paid media to target visitors who were more likely to purchase was key to increasing leads and awareness of their offerings. We're still on speed dial every time it's coming up to the end of the month and BMW are in need of a few fresh leads, add us to your speed dial if you are interested in learning more.