A beautiful and purpose-built website to match the brand reputation
A website optimised for conversion and seamless user experience
A sales-enabling website that empowers the visitor to educate themselves before engaging with the Aeropower team
A paid media strategy to funnel highly qualified leads to the new website
Creation of sales enablement tools and lead magnets to entice potential students
Identifying the problem
In mid-2021, Adam reached out to see whether his long-time friend, Trav, could extend a hand to help Aeropower grow its lead base, after many months of stagnation. With a WordPress site 10 years out-of-date, no clear path to conversion, lengthy site loading times, and poor UX, Adam recognised that their single source of truth for sales enablement (their website) was - in fact - their biggest bottleneck. It didn't reflect the enormity of what Aeropower could deliver - a quality service backed by an unmatched flying experience.
In an effort to do this, and hit enrollment quotas, Adam tried his hand at setting up a Facebook Ad campaign ... to no avail. Not only were the results disheartening, but the campaign also attracted unqualified leads at a higher cost per click. Aeropower were spread thin trying to reinvest their internal resources into an underwhelming campaign while trying to service and support non-starter leads.
Chinwag-turned-discovery session, Trav identified that Aeropower needed a full overhaul of their website, and in setting the site up for early success; an optimised SEM strategy too. With the path ahead mapped out, we embarked on creating an ads-to-website funnel that educated and enabled leads every step of the way.
Scope of works
Websites & Integrations
Nurturing processes for new leads
A funnel to categorise and communicate with leads
Set up of e-signing integration technology
Increase in Session Duration Time
Increase in Sales Velocity
Google Page Speed Score
In short? A lightning fast HubSpot CMS website. With the goal of a 'sales-enabling website' guiding our engagement with Aeropower, we couldn't have completed the project in a better position ... after having delivered just that. With a sales velocity increase of 25%, Aeropower's website now had intuitive touchpoints that attracted quality leads and encouraged conversions.
With 18 leads per month being our launchpad at the project inception, we were ecstatic to have propelled that to 145 leads per month once the optimised site went live.
By creating a website that not only performed like a salesperson but instilled confidence in leads that Aeropower is the only choice, the team were truly taken aback by the increase in enquiries.
"The team at Neighbourhood took our marketing/branding and CRM to the next level. We had reached the end of what we could do on our own and the Neighbourhood team picked up our marketing ball and ran with it. I would recommend Trav and the team to anyone looking to refresh and turbo charge their marketing efforts. We look forward to working with the team on our future marketing efforts."
A rich past and bright future makes it one of our most enjoyable projects to work on alongside Adam and the team. With confidence now in their website and clear customer journeys through the tools set-up, Aeropower are now expanding to other capitals in Australia, as well as offering their pilots post-grad flight instructor training. We're excited to be sitting front-row as our Neighbours over at Aeropower continue to take off.