With the rise of inbound marketing changing the way we interact with prospects, it comes as no surprise that businesses are prioritising the customer experience. Today's customers seek quick responses. No longer reliant on traditional forms of communication like calls, letters or emails, their focus has shifted to instant messaging - saving time and allowing for multi-tasking!
Despite its prominence, live chat hasn't always been used efficiently. Perseverance and sustainability are key to connecting and communicating with customers, and creating opportunities to increase sales with lower acquisition costs. Effective implementation and understanding of the software is therefore, essential!
