Graphic design is the ultimate means by which to visually convey your message to your target audience - limited only by your own imagination, graphic design combines art and technology to tell your story.
Businesses use graphics in every stage of the buyers' journey, to attract, engage, delight and eventually persuade to purchase. You might craft a landing page for an upcoming webinar, design an email series to up-sell customers or even create a sales page for a new product release - at the end of the day, if you're in business, you're in the business of graphic design.