Neighbourhood's  AI Policy

Artificial intelligence is reshaping how people work, create and communicate. At Neighbourhood, we use it to work smarter and deliver stronger results, while keeping creativity and human judgement at the centre of everything we do. This policy explains how AI fits into our services and how we use it responsibly.

If you ever have questions about any part of this approach, please reach out to us at weare@nbh.co.

The use of AI in general

In general, Neighbourhood considers AI to be a useful and value-adding addition to our business toolset. When utilised by our skilled and knowledgeable staff, AI presents a method of saving time, improving consistency and bolstering efficiency in our work. These improvements and efficiencies allow us to more effectively service our clients, and complete our work faster and smarter. Much like the type of computers we use, the quality cameras we shoot our videos on and the software we partner with; AI is an aid we have chosen as a ‘means’ to a better and more productive ‘end’.

That said, it is Neighbourhood’s position that AI should be used to enhance the work completed by real people, not used to replace it. The value that our staff are able to provide through their creativity, experience and human understanding will never be something that an AI tool can replicate or match. It has always been our goal to humanise the marketing and sales process for the companies that we work with and the only way to do that is with humans, not AI. 

To maintain the quality and integrity of our work, the following guidelines shape how we manage AI use across our team.

Data Privacy

We avoid entering confidential or personal information into public AI tools. Where available, we use no‑training modes and enterprise controls, and we only share the minimum context required for a task. If a workflow requires sensitive data, we will seek written approval and use a controlled environment. Our NDAs and SLAs apply to any AI usage.

Accountability

As educated professionals in the marketing and content space, we understand that humans are ultimately responsible for the actions and outcomes of generative AI. Any and all content that is generated by an AI tool at Neighbourhood will be reviewed and edited by a human employee before being published or made publicly accessible.

Any content we develop, regardless of whether it was generated by AI or not, is the responsibility of a human employee to ensure it is accurate, and of an appropriate quality.  

The AI Tools we use

The world of AI is evolving rapidly, and we continually review tools that enhance our work while maintaining quality and security. At the moment, our staff use a mix of AI tools across systems in their professional work, including large language models from Abacus, OpenAI, Anthropic and Google, HubSpot, and creative tools such as Canva and CapCut.

These tools help us write, design, analyse and automate with greater consistency and speed. Any new tool we bring on board goes through a full internal review before we adopt it.

Please note: Our use of AI tools is project and need specific. Not all projects use all tools (or even any tools).