Help them increase traffic to their website
Help capturing and qualifying leads as a result of the traffic
A digital marketing plan that focused on increasing the quality of visitors to the website resulting in more qualified leads
A lead capturing strategy to ensure they could properly capture interested visitors information
Identifying the problem
Mini is an iconic brand in the automobile industry and it was Neighbourhood's task to not only raise the voice of Mini, but to place this brand front of mind when consumers consider purchasing a new car. Mini wanted to see the results quickly and they needed a quick win strategy.
Increase in New Website Visits
(in the first 3 months)
Increase in Leads
Analysing and understanding past customer data and Mini's buyer personas was key to succeeding.
In only a short two months website visits rose from 20% while leads rose by 5X which is a big win for Mini and their goal to attract fresh customers to the business.
"Passionate, creative and innovative agency. Very trusting and easy to collaborate with."
With such a quick turn around for results it was important for us to understand their business and their customers so we could nail the brief. Mini is a global icon in the automotive industry and Neighbourhood is an icon in Bakery Lane and up at the pinball arcade, it's a match made in heaven.