Sophie Costello
Digital Strategist at Neighbourhood, on the team since 2023.
HubSpot brain, creative-writing heart. Two cats.
Sophie has written 33 guides in the Neighbourhood Learn library. Neighbourhood is a HubSpot Diamond Partner in Brisbane that has worked with 300+ businesses since 2015, and everything Sophie writes comes out of client work.
Meet the rest of the crew on the About page.
Guides by Sophie.
- The AI security questionnaire your buyer's CTO is about to send
- The failure nobody builds for: your AI agent stops being useful and says nothing
- The Test Every AI Agent Has to Pass Before It Talks to a Customer
- The First 90 Days: A CRM Adoption Plan for a Growing Team
- What Speed to Lead Actually Costs You (And Why Nobody Notices)
- What a Bad HubSpot Implementation Actually Costs a Growing Business
- How AU Businesses Should Set Up Payments in HubSpot Using Stripe
- 5 Hacks to Prep HubSpot for EOFY
- The Five-Area Scorecard for Vetting a Marketing Automation Partner
- Seven Signs Your Growing Team Has Outgrown DIY HubSpot Support
- 9 Types of HubSpot Onboarding Partners, and How to Tell Which One You're Talking To
- The Prompt That Turns a HubSpot Deal Into a 30-Second Brief
- The Real Reason Your Pipeline Forecast Never Adds Up
- The Four Questions That Actually Vet a HubSpot Onboarding Partner
- 7 HubSpot Automations That Stop Your Forecast Being a Guess
- What an AI API Actually Is, Explained Without the Jargon
- What HubSpot's AI Closing Agent Actually Does, and Where It Needs a Human Checking Its Work
- How to Stop HubSpot Guessing Where Your Leads Came From
- Why Your Site Can Rank on Google and Still Be Invisible to AI
- How to Build a HubSpot Sales Forecast Your Board Actually Trusts
- What HubSpot Document Tracking Actually Tells You About a Stalled Deal
- How to Route HubSpot Tickets by Company Revenue and Size
- Automatically Create Deals for Based on Reporting Period Properties
- How to Move Deals Through Your Pipeline Automatically as a Date Approaches
- Get Notified When a Quote is Opened
- Custom Objects in HubSpot: When Contacts, Companies and Deals Aren't Enough
- HubSpot Attribution Reporting: What Each Model Actually Tells You
- How to Update a Single Deal Without Touching Every Associated Record
- How to Create a HubSpot Record from a Webhook When the Record Doesn't Exist Yet
- How To Match Associated Records by Number
- Clean Up Typo'd Email Addresses in HubSpot With One Ops Hub Workflow
- Format Australian Phone Numbers Automatically in HubSpot
- How To Use Record Customisation to Collect Properties Whilst Using Playbooks