Services Inbound Marketing Agency - Australia | Neighbourhood

Inbound Marketing Campaign

Inbound Marketing Campaigns are all about helping businesses by improving brand awareness, generating new leads & grow revenue. Get in touch today!

Inbound Marketing Agency - Australia | Neighbourhood

In a nutshell, Inbound is a philosophy built around helping people. But, how does it work in a marketing campaign, I hear you ask? Well, Inbound is all about how you sell a product, rather than the product itself. It aligns with the way customers think by providing personalised, relevant and helpful experiences - experiences that make them feel valued. 


Quite an introduction, right? But, Inbound deserves all of the accolade, because it answers the question, "How would you like to be marketed to?".


In order to create relationships that last and customers that stay, every customer facing team needs to focus on how to contextually attract, engage and delight prospects and customers to continue to build trust.


The way consumers purchase has changed In the past, you'd blindly believe the guy trying to sell you something without fully knowing if what he was saying had any substance. 


Marketing & Growth



We will kick off your Inbound campaign by setting some goals through having a discovery session, and getting the basics down-pat by creating a buyer persona for your business, to work off for the entire campaign. This will also involve some in-depth industry research to identify gaps in the market and opportunities for you! 


We will then focus on how we plan on getting found, by doing keyword research and in-depth onsite SEO testing to optimize your website for search results. We will also set out an editorial calendar to organize blog writing and posting as well as social marketing. 


Once we've put some hefty groundwork in, its time we generated some leads! We'll open the floodgates to new customers by doing some serious content creation, designing landing pages and creating Call-to-actions. 


Finally, we will acquire customers through aligning sales and marketing processes, as well as setting up lead nurturing campaigns, automated workflows and closed-loop reporting. 



Inbound campaigns generate quality traffic and leads, by generating and developing relationships that drive profitable customer action! 


Inbound increases trust and credibility, by allowing prospects to consume information on their terms. 


By producing content that is aligned with the buyer's journey, Inbound also increases your website's visibility and brand awareness. As well as this, if readers like what you've written, they'll share it with their friends, solidifying your reputation as a credible source! 


By joining forces to create powerful content for prospects, Inbound simplifies the jobs of both sales and marketing. 


The lower costs of inbound automatically mean better opportunities for ROI, as well as the ability to spend your time more wisely on the right activities. 

Inbound has become an essential state of mind for modern marketers, understanding that loveable experiences directly translate to dollar signs! At Neighbourhood we're always on the look out for new opportunities to help others find, keep and sell to their people, in the most human, helpful and holistic way possible. So if inbound isn't already driving your marketing efforts, get crackin' today! 

Inbound Marketing Campaigns
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