1300 71 61 41Real Estate
HubSpot for agencies, property groups & real estate professionals
Recruit better agents.
Nurture more vendors. Close faster.
Real estate is a relationships business but most agencies are still running recruitment off spreadsheets, losing vendors leads to slow follow-up, and flying blind on which marketing actually drives signed GCI.
We’ve worked with enough real estate companies across Australia to know exactly where the leaks are and how to fix them properly. We turn HubSpot into the system that powers agent recruitment, vendor nurture, and portfolio intelligence, from single offices to 500+ agent networks.
Sound familiar?
These are the problems real estate companies bring us every week.
"We’ve got 48,000 contacts in HubSpot and no idea which ones we can actually market to."
"Our GMs are each running their own spreadsheets for agent recruitment, we have zero visibility at the leadership level."
"It takes us 12–24 months to recruit a top agent. We know there’s a faster way but we can’t find it."
"We can’t connect marketing spend to sign GCI, so we don’t know what’s working."
Built for how real estate actually works
We understand GCI attribution, franchise-style multi-office structures, recruitment-heavy sales models, and the seasonal rhythms of the Australian property market. Here’s how we help.
Real estate runs on talent. We build dedicated recruitment pipelines with lead scoring, GM-branded outreach sequences, playbooks for discovery calls, and conversion tracking — turning HubSpot into your competitive advantage for attracting top agents.
From listing alerts to post-sale follow-up, we automate the communication workflows that keep your brand top-of-mind with vendors and buyers throughout the property lifecycle — without your team lifting a finger.
Whether you manage 5 offices or 500, we build dashboards that connect marketing activity to signed GCI, giving leadership real-time visibility across the entire network — by office, by GM, by channel.
Messy CRM data kills real estate marketing. We deduplicate records, verify emails, build compliance-safe segments, and implement ongoing data hygiene workflows so you can actually trust your database.
There's a smarter way to run the admin.
Most real estate businesses we talk to have already tried an AI tool. It does something useful in one part of the business and nothing else, because it was never built to connect to the rest of your stack.
We take a different approach. We look at where your team is spending time on work that follows a pattern, connect the systems that hold the relevant data, and build AI that actually does something about it.
The specifics depend on how your business runs. But the result is always the same: less time on admin, more accurate data, and a team focused on the work that actually needs a human.
Every AI output has a human approval step. Nothing moves downstream until your team says so.
Results from real estate companies we’ve worked with
44
Qualified deals in 2 months
(The Agency)
$5M
Annual GCI trajectory
(The Agency)
11.4%
Conversion rate on agent recruitment
(The Agency)
From national franchise networks to boutique buyer’s agents, we’ve helped real estate companies across Australia turn HubSpot into a genuine growth engine.
Our real estate clients consistently see faster recruitment cycles, higher conversion rates, and dramatically cleaner databases — giving their teams the confidence to market at scale and leadership the visibility to make data-driven decisions.
How we work with real estate companies
Agent Recruitment
Pipeline Design
We build dedicated recruitment pipelines with defined stages, lead scoring models that combine fit and engagement, and GM-branded sequences that make outreach feel personal at scale.
Data Cleanup &
Compliance
We deduplicate records, verify email addresses, archive unusable contacts, and build targeted segments — turning a messy CRM into a marketing-safe, revenue-generating asset.
Multi-Office
Reporting
Custom dashboards that track recruitment pipeline performance, marketing attribution to signed GCI, and GM activity — across every office in your network.
Vendor & Buyer
Nurture Automation
Smart content templates, automated sequences for warm and cold outreach, and “Not Right Now” re-engagement flows that keep your pipeline warm without manual effort.
GM & Team
Training
We deliver hands-on training for GMs, marketing teams, and admin staff — including playbooks, discovery templates, and ongoing support so your team actually uses the system.
Retainer &
Ongoing Support
Our real estate clients stay with us long-term. Monthly retainers that include ongoing optimisation, new workflow builds, reporting refinement, and strategic guidance as your business grows.
AI for Real
Estate Ops
Most AI tools read one system. We connect your whole stack — CRM, recruitment pipelines, and office data and put AI to work on the admin that’s eating your team’s time. Every output goes through a human approval step before it touches anything downstream. Your team stays in control. The repetitive work doesn’t.
What our real estate clients say
"We partnered with Neighbourhood to untangle and rebuild our recruitment process in HubSpot, and the results have been game-changing. Cassy was absolutely amazing. She didn’t just help ‘set up’ HubSpot, but took the time to understand our business, our people, and the unique challenges of recruitment in real estate."
— Trent Penfold, Head of Brand, The Agency
"I’m always impressed by when you guys say you’ll do something, it actually gets done. Once we really started to understand each other, there’s a path, things are going to get done."
— Jordan Ralph, Principal, Mountway
Real estate companies we work with
We work with real estate companies across Australia — from boutique buyer’s agents to national franchise networks.
- National Agencies — Multi-office networks with 100+ agents across states
- Boutique Property Groups — Independent agencies focused on premium markets
- Buyer’s Agents — Property investment advisory and buyer representation
- Retirement Living — Village operators and retirement community developers
- Property Management — Rental management, strata, and body corporate
- Property Investment — Investment coaching, portfolio management, and development
Featured clients: The Agency (national, 350+ agents, Impact Awards winner), Raine & Horne, GV Property Group, Renaissance Retirement Living, Place, Aegis Property Group.
Neighbourhoods we’ve grown with Marketing
GYST
3.6K
Monthly website visits up from 28 monthly avg prior to working with us
8 Leads
Enquiries in September surged from 1 per week pre‑launch.
100%
Increase in deals month over month
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