A linen label, grown up online.
A women’s clothing brand made to order in Bali, five years in and still looking like a side project. Then came a new brand, and a store built to sell.
- Client
- Project lead
Trav WhiteFounder and Head of AI Engineering
- Industry
- Fashion e-commerce
- Platform
- Shopify and Mailchimp
- Scope
- Rebrand and Shopify build
- Made in
- Bali, to order
01 The briefRebrand LJC Designs across every place a customer meets it, and build a new Shopify store designed to sell as well as to look good.
Made for friends, now selling to strangers.
Lucy Ferraro tailors every LJC Designs order herself, in Bali. It started as small batches of linen clothing for her friends, until other people started asking for it too.
Five years on, LJC was a real business, selling online and to wholesale buyers. The brand had grown up faster than the way it looked. Emails, the website, post purchase messages and the wholesale look books did not look like one brand, and for a label selling online, that costs trust, and trust is what turns a browser into a buyer.
The shop had the same gap. Lucy wanted people to spend more per order, which meant a store with incentives, a wish list and automated offers built into it.
It stayed that way because it grew one order at a time. A brand that starts with friends never needs a style guide, until the day it is selling to people who have never met the founder.
What Lucy asked for
- A simple brand. One that looks like her clothes and the life they are made for.
- Bigger carts. More spent on each order.
- A Shopify store that is easy to run and can grow with the business.
Three things we learned, and what we did about each.
Before designing anything we looked at how women buy clothes online, and at who was using the old site. The store was designed around what we found.
What we found, and what we built
Shoppers fill the cart, then trim it to budget
So the store gives them somewhere to put what they take out. A wish list keeps the pieces they remove, and up-sell offers appear along the way, with a chance to add to the cart at every step.
They want to see the product up close
Detail, sizing and shipping times all matter before someone buys clothing they cannot touch. Every product image zooms, and the extra detail sits in accordions, so the page stays clean and the information is one tap away.
Over 60% of visits came from a phone
So the store was designed for mobile and desktop together, with the phone treated as the main shop window.
One brand, everywhere a customer looks.
The brand came first, because every screen, email and look book after it had to wear it.
The brand
Premium, consistent, and closer to the women who buy it.
- A new logo
- Art direction
- A style guide
- A new catalogue template for wholesale look books
The shopping experience
Designed as a sales tool, as well as a shop window.
- A wish list
- Up-sell offers along the way
- Add to cart at every step
The Shopify store
Built to be as easy on a phone as on a desktop.
- Custom Shopify development
- Mobile and desktop designs
- Shopify wholesale set up
- Mailchimp connected for email
The product page
Everything a buyer needs before they commit.
- Zoom on every product image
- Detail, sizing and shipping in accordions
- A clean page with more on tap
Most of her visitors shop on a phone, so the store was built for one.
A brand that has outgrown its website?
Four goals. Here is what came of them.
What LJC Designs asked for before the project started, and where it stood six months later.
Goal 01
A simple brand that looks like her clothes and her life
We made a new logo, art direction, a style guide and a catalogue template, and carried them through email, the website, post purchase messages and the wholesale look books.
91%
revenue growth in the first six months. The brand now looks premium and the same at every step, from the first email to the wholesale look book.
Goal 02
Bigger carts, and more spent on each order
We built a wish list for the pieces shoppers take out of the cart, and up-sell offers along the way.
6%
increase in average order value. Shoppers fill the cart, then trim it to budget. The wish list keeps what they take out, and the store gives every browser a reason to add one more piece.
Goal 03
A Shopify store that is easy to use and can grow
We built the store with custom Shopify development, designed for the phone and the desktop together, with wholesale set up and Mailchimp connected.
40%
growth in mobile sales, month on month. Over 60% of visits to the old site came from a phone, so the new one treats the phone as the main shop window. We believe mobile is a major part of the revenue growth.
Goal 04
A store that brings the brand and the sales together
We built product pages with zoom on every image, and detail, sizing and shipping in accordions, so the page stays clean and nothing a buyer needs is missing.
45%
increase in conversion rate. Detail, sizing and shipping times matter before someone buys clothing they cannot touch, and each of them is now one tap away.
Put together, LJC Designs has grown from a label made for friends into a brand that sells to strangers. The new store went live in time for LJC's Black Friday sale, and revenue through the sale was up 300% on the day.
We have known Lucy and LJC for a long time and watched the brand grow over the years, so it is good to see more people wearing it.
“Neighbourhood helped to completely re-brand LJC DESIGNS. They were energetic and enthusiastic about creating an engaging brand package that we have been able to fully implement. They built us a brand new website with heaps of new functions that have been essential in increasing our cart click through rate and overall sales. I would highly recommend Trav and his creative team for anyone looking for a re-fresh!”
Lucy Ferraro
Owner, LJC Designs
Who ran it
Trav WhiteFounder and Head of AI Engineering
Led all three phases: the brand, the shopping experience and the Shopify build, live for Black Friday.
HubSpot Certified Trainer, 9 HubSpot Impact Awards, Founded Neighbourhood in 2015
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