How to Sync TikTok Leads with Your HubSpot CRM in Real-Time

Why is this hack helpful?

TikTok has become a powerful platform for lead generation, with nearly 24% of marketers reporting it delivered the highest ROI in 2023, just behind YouTube. Whether you’re in B2C or B2B, TikTok’s ability to boost brand awareness and connect with new audiences makes it a favourite for marketers. But how do you seamlessly transfer the leads you generate on TikTok into HubSpot in real time?

With TikTok’s Lead Generation CRM Integration, you can automatically sync leads from TikTok into your HubSpot CRM, allowing you to segment, personalise, and nurture these leads without any manual effort. This HubSpot hack will show you how to set up the integration and use it to maximise your marketing efforts.

How to Integrate TikTok Lead Generation with HubSpot

Follow these steps to connect TikTok Lead Generation with your HubSpot CRM:

1. Log in to TikTok Ads Manager

• Go to your TikTok Ads Manager account.

2. Access the Leads Tool

• Navigate to Tools > Leads in the dropdown menu.

3. Connect Your CRM

• Click the Connect CRM button at the top of the page.
• Search for HubSpot and click Directly Connect.

4. Authorise the Integration

• Select Apply for permission to manage leads from your TikTok account.
• Sign in to your HubSpot account and connect your HubSpot CRM.
• Click Next to proceed.

5. Select the Form to Sync

• Choose the TikTok Instant Form you want to sync leads from.

6. Map Form Fields to HubSpot Properties

• Map the fields from your TikTok form to the corresponding HubSpot properties.
• Ensure the data types match (e.g., email fields map to email properties).

7. Test & Confirm the Integration

• Click Send test data to ensure the integration is working correctly.
• Click Submit and then Confirm to complete the setup.

Example Use Case: Automating Lead Segmentation and Personalisation

Once your TikTok leads are synced with HubSpot, you can use automation to segment and personalise your marketing efforts. Here’s an example:

1. Create a List for TikTok Leads
   • Go to Contacts > Lists and create an active list with the filter Source = TikTok.
2. Personalise Content for TikTok Leads
   • Use the list to send targeted emails or create workflows that deliver personalised content based on their interests or actions.
3. Nurture Leads with Workflows
   • Automate follow-ups with workflows triggered by TikTok form submissions. For example:
     • Send a welcome email with a content offer.
     • Add leads to a nurture sequence based on their engagement.

By segmenting TikTok leads into a dedicated list, you can tailor your messaging and improve engagement.

Wrapping Up

TikTok’s integration with HubSpot makes it easier than ever to capture and nurture leads in real-time. By syncing TikTok leads directly into your CRM, you can streamline your marketing efforts, personalise your outreach, and ensure no lead falls through the cracks.

Whether you’re using TikTok to promote content offers, drive event registrations, or boost product sales, this integration ensures your leads are ready for segmentation and nurturing as soon as they enter your CRM.

Give it a try and watch your TikTok marketing efforts deliver even greater results!