HubSpot just made two pretty solid moves by snapping up GeoMapper and OrgChartHub. If you're using HubSpot (and let's be honest, you should be), these acquisitions are about to make your life a whole lot easier.
Think of it this way - you know how you're always trying to figure out who's who in your prospect's company, or where your best customers actually are? Yeah, that's about to get way simpler. OrgChartHub lets you map out entire company structures right in HubSpot, while GeoMapper shows you exactly where your opportunities are on an actual map. Pretty neat, right?
We've been helping businesses get the most out of HubSpot for years now, and these tools are going to be game-changers for how you manage relationships and spot new opportunities. Let's dive into what this actually means for your day-to-day.
Look, we're not going to bore you with corporate speak here. These tools solve real problems that we see our clients dealing with every single day.
OrgChartHub is basically like having a crystal ball for company structures. Instead of playing guessing games about who makes decisions or who influences who, you get a clear visual of the whole org chart. It plugs straight into HubSpot, so all that intel sits right where you need it.
GeoMapper is your new best friend for territory planning. It takes all your HubSpot data and puts it on a map with heat zones, so you can actually see where your hottest prospects are hanging out. No more spreadsheet headaches trying to figure out your coverage gaps.
Here's what makes them awesome:
The best part? They play nice with all the HubSpot tools you're already using. Check out our Services to see how we help businesses get set up in HubSpot properly.
Customer success isn't just a fancy department name - it's about keeping your existing customers happy so they stick around and tell their mates about you. With these new tools, you can actually see the full picture of who you're dealing with and where they fit in the bigger picture.
HubSpot pipelines are brilliant when they're set up right. With OrgChartHub in the mix, you can track deals based on the actual decision-making process instead of just hoping for the best. You'll know exactly who needs to sign off at each stage, which means fewer deals falling through the cracks.
The pipeline stages become way more meaningful when you can see the org structure behind each opportunity. It's like having a roadmap instead of just wandering around hoping you'll find the right person.
Here's where it gets interesting. When you know the company structure and can see the geographical spread of your opportunities, configuring deals becomes less guesswork and more strategy. You can set up deal stages that actually reflect how decisions get made in that specific company.
Plus, with GeoMapper showing you territory data, you can prioritise deals based on location, existing customer density, or whatever makes sense for your business.
The handoff from sales to customer success is where a lot of businesses drop the ball. But when your whole team can see the org chart and understand the geographical context, that transition gets way smoother.
Your sales team knows exactly who they've been talking to and who else matters. Your onboarding team can see the full picture from day one. No more playing telephone with customer information.
Let's be real - most businesses think they know their customers but are actually just guessing. These tools change that game completely.
With GeoMapper, you can actually see patterns in your customer base. Maybe all your best customers are clustered in certain areas, or maybe you're missing obvious opportunities in regions where you should be killing it.
The territory mapping isn't just pretty pictures - it's actionable intel. You can spot gaps, plan expansion, and allocate resources based on actual data instead of gut feelings.
When you combine org chart data with geographical insights, customer adoption patterns start making way more sense. You might discover that companies with certain structures adopt faster, or that geographical factors play a bigger role than you thought.
This isn't just nice-to-know information - it's the kind of insight that helps you replicate success with new customers. Check out our YouTube channel for more tips on getting the most out of your HubSpot data.
HubSpot's acquisition of GeoMapper and OrgChartHub isn't just about adding more features - it's about giving you the tools to actually understand your customers and prospects in ways that matter.
These aren't complicated enterprise tools that need a PhD to operate. They're practical solutions that solve real problems we see every day. Whether you're trying to map out a complex B2B sale or figure out where to focus your expansion efforts, these tools are going to make your life easier.
Want to see how this all fits together with your current HubSpot setup? We've helped hundreds of businesses optimise their HubSpot systems, and we'd be happy to show you how these new tools could work for your specific situation. These integrations are rolling out to all HubSpot users, so there's no better time to make sure you're getting the most out of your CRM.
The way we see it, any tool that helps you understand your customers better and work more efficiently is worth paying attention to.
And these two? They're definitely worth your time.